Linda Mc Bain
About Linda Mc Bain
Linda Mc Bain serves as the Chief Digital Officer at Save the Children UK, where she has held various digital marketing roles since 2011. She has a background in communications and has successfully implemented innovative digital strategies, including web3 initiatives and Robotic Process Automation.
Current Role at Save the Children UK
Linda Mc Bain serves as the Chief Digital Officer at Save the Children UK, a position she has held since 2022. In this role, she focuses on advancing the organization's digital strategy and enhancing its online presence. Her leadership in digital initiatives aims to improve engagement and fundraising efforts, ensuring that Save the Children can effectively reach its goals in supporting children in need.
Previous Positions at Save the Children UK
Linda Mc Bain has held multiple roles at Save the Children UK, starting as Digital Marketing Manager from 2011 to 2014. She then progressed to Head of Digital Marketing for a year in 2014, followed by Director of Digital from 2015 to 2020. Most recently, she served as Marketing Director from 2020 to 2022. Throughout these positions, she contributed to various digital marketing strategies and initiatives that supported the organization's mission.
Education and Expertise
Linda Mc Bain studied at the University of Leicester, where she earned a Bachelor of Science degree in Communications from 2000 to 2003. Her educational background has provided her with a strong foundation in digital marketing and communications, which she has applied throughout her career in various nonprofit organizations.
Digital Innovations and Achievements
Linda Mc Bain has spearheaded significant digital initiatives at Save the Children UK, including the web3 strategy that resulted in a six-figure crypto donation and the launch of two NFT campaigns in partnership with Unilever. She has also played a key role in implementing Robotic Process Automation (RPA) technology to enhance organizational efficiencies and conducted a digital acquisition review that achieved substantial media efficiency savings.
Experience in Nonprofit Sector
Before her tenure at Save the Children UK, Linda Mc Bain worked at the British Red Cross as a Senior Digital Fundraising Officer from 2009 to 2010 and at CAFOD as an Online Marketing & Evaluation Officer from 2007 to 2008. Her experience in these roles has contributed to her expertise in digital fundraising and marketing within the nonprofit sector.