Sarah Potter
About Sarah Potter
Sarah Potter serves as the Director of Effectiveness and Market Innovation at Save the Children UK, where she has worked since 2020. With a robust background in both non-profit and corporate sectors, she has held various leadership roles and possesses expertise in CRM and marketing effectiveness.
Work at Save the Children UK
Sarah Potter has held multiple leadership roles at Save the Children UK since 2014. Currently, she serves as the Director of Effectiveness and Market Innovation, a position she has held since 2020. Prior to this role, she was the Director of Marketing Effectiveness, CRM and Insight from 2018 to 2020, and the Director of Individual Giving, Supporter Experience, CRM and Insight from 2017 to 2018. Her experience at Save the Children UK has focused on enhancing marketing effectiveness and developing high-performing teams.
Education and Expertise
Sarah Potter has a strong educational background in science and development. She earned a Bachelor of Science (BSc) in Physics from The University of Birmingham and later pursued two Master of Science (MSc) degrees, one in Statistics/Operational Research from Lancaster University and another in International Development from the University of Bath. Her expertise includes CRM, marketing effectiveness, and knowledge management, which she has applied throughout her career in both non-profit and corporate sectors.
Background in Consulting and Marketing
Before her tenure at Save the Children UK, Sarah Potter worked at OgilvyOne Worldwide in various roles, including Regional Consulting and Development Director and Managing Partner. She also served as Head of Consulting and Head of Analytics during her time there. Additionally, she worked at Experian as a Marketing and Consumer Insight Consultant and at ICI as a Planner. Her diverse background in consulting and marketing has contributed to her strategic approach in her current role.
Experience at Crown Agents
Sarah Potter worked at Crown Agents as the Knowledge and Communications Director from 2005 to 2014. In this role, she focused on knowledge management and communications, contributing to the organization's effectiveness. Her nine years at Crown Agents provided her with a comprehensive understanding of the non-profit sector, which she has leveraged in her subsequent roles at Save the Children UK.
International Work Experience
Sarah Potter has gained international work experience through her roles at OgilvyOne Worldwide, where she worked in Singapore and Japan. This exposure to diverse markets and cultures has informed her strategic marketing skills and her ability to develop high-performing teams across various organizations.