Sasha Nicholl
About Sasha Nicholl
Sasha Nicholl serves as the Head of PR, Artists & Broadcast at Save the Children UK, where she leads a team focused on media engagement and artist campaigns. With a background in broadcast journalism and extensive experience in communication strategy, she effectively manages stakeholder relationships and risk management.
Current Role at Save the Children UK
Sasha Nicholl serves as the Head of PR, Artists & Broadcast at Save the Children UK since 2020. In this role, she is part of the Senior Leadership Team and manages a team that focuses on high-value media moments and artist and influencer campaigns. Her responsibilities include engaging with external stakeholders, including journalistic contacts, corporate partners, and talent agents, to enhance the organization's visibility and impact.
Previous Experience in Broadcast Journalism
Sasha Nicholl has extensive experience in broadcast journalism. She worked at Sky News as a Planning Producer from 2011 to 2013 and later as a Senior Broadcast Producer from 2014 to 2015. Prior to her tenure at Sky News, she was a Producer at Al Jazeera English from 2009 to 2011. Her background in broadcast journalism has equipped her with skills in communication strategies and risk management.
Education and Expertise
Sasha Nicholl holds a Master of Arts (M.A.) in History from the University of Cambridge, which she completed from 2004 to 2007. She also earned a Postgraduate Diploma (PGDip) in Broadcast Journalism from City, University of London, studying from 2007 to 2008. Her educational background supports her expertise in media relations and strategic communication.
Career at Save the Children UK
Sasha Nicholl has held multiple roles at Save the Children UK. She started as the Managing Content Editor - Multimedia & Digital from 2015 to 2017, followed by the position of Head of Digital Media from 2017 to 2020. During her time at the organization, she developed communication strategies focused on real-world impact and return on investment, emphasizing the importance of timely interventions in risk management.
Early Career in Media
Before her roles in broadcast journalism, Sasha Nicholl began her career in media at The Associated Press as an Assistant Newsdesk from 2008 to 2009 and at Guardian News & Media as a Researcher during the same period. These early experiences contributed to her foundational skills in news production and content management.