Traci Shaw
About Traci Shaw
Traci Shaw is a Marketing Manager specializing in Employee Benefits at Woodruff Sawyer, with a diverse background in marketing communications and design. She has held various roles in organizations such as Malarkey Roofing Products and Relay Resources, and possesses skills in UX/UI design, photography, and video production.
Current Role at Woodruff Sawyer
Traci Shaw serves as the Marketing Manager for Employee Benefits at Woodruff Sawyer, a position she has held since 2022. In this role, she utilizes her marketing expertise to develop strategies that effectively communicate the value of employee benefits to clients. Her responsibilities include overseeing marketing campaigns and collaborating with various teams to ensure alignment with organizational goals.
Previous Experience in Marketing and Communications
Traci Shaw has held various roles in marketing and communications throughout her career. She worked as a Communications Coordinator at Malarkey Roofing Products from 2014 to 2016, where she focused on internal and external communications. Prior to that, she was a Marketing Communications Coordinator at RS Medical from 2011 to 2014, and a Marketing Content Manager at Relay Resources from 2016 to 2022. These positions allowed her to develop a comprehensive understanding of marketing strategies and content management.
Educational Background in Communications
Traci Shaw earned her Bachelor of Arts degree in Communications with a focus on Public Relations from Monmouth College. She attended the college from 2005 to 2008, where she gained foundational knowledge in communication strategies and public relations practices. This educational background supports her professional roles in marketing and communications.
Skills in Design and Content Creation
Traci Shaw possesses a versatile skill set that includes UX and UI design, photography, and video production. Her proficiency in Adobe Creative Cloud programs enhances her capabilities in creating visually appealing marketing materials. Additionally, her strong background in storytelling and editorial calendar management contributes to effective content marketing strategies.
Collaboration with Diversity and Inclusion Consultants
Traci Shaw has experience collaborating with Equity, Diversity, and Inclusion consultants to enhance marketing strategies. This collaboration allows her to integrate diverse perspectives into marketing efforts, ensuring that campaigns resonate with a broader audience and reflect inclusive practices.