Alyson Harvey
About Alyson Harvey
Alyson Harvey is the Director of Ecommerce at SC Johnson, with extensive experience in marketing and ecommerce strategy.
Current Role: Director of Ecommerce at SC Johnson
Alyson Harvey currently serves as the Director of Ecommerce at SC Johnson. In this role, she leads the company's ecommerce initiatives, focusing on enhancing online sales capabilities. She plays a crucial role in integrating ecommerce strategies with overall business objectives, regularly collaborating with cross-functional teams to achieve these goals.
Previous Roles at SC Johnson
Before becoming the Director of Ecommerce, Alyson Harvey worked at SC Johnson in several key roles. From 2021 to 2023, she was the Senior Brand Manager, Marketing Commercialization, Air Care. In this position, she was responsible for driving brand strategy and market commercialization efforts. Prior to that, she served as the Manager, Omni-channel Customer Marketing, Air Care from 2020 to 2021, where she developed and implemented a comprehensive omni-channel marketing strategy that increased customer engagement and sales across multiple platforms.
Educational Background
Alyson Harvey holds an MBA in Marketing from Northwestern University's Kellogg School of Management, where she studied from 2015 to 2017. She also earned a Bachelor of Arts in Psychology from Princeton University, completing her degree between 2007 and 2011. These educational qualifications have provided her with a strong foundation in both marketing and psychological principles, which she leverages in her professional roles.
Early Career Experience
Before her tenure at SC Johnson, Alyson Harvey gained valuable experience in various roles. She worked as an MBA Marketing Intern at Mars in 2016 and served at The Advertising Council as an Assistant Campaign Manager from 2014 to 2015 and as a Campaign Management Assistant in 2013. Additionally, she was an Elementary School Teacher/Corps Member at Teach for America in the Greater Atlanta Area from 2011 to 2012. These diverse roles contributed to her broad skill set and industry knowledge.
Key Projects and Achievements
At SC Johnson, Alyson Harvey led the launch of a new ecommerce platform that significantly enhanced the company’s online sales capabilities. She also played a key role in the company's digital transformation initiatives, focusing on integrating ecommerce with traditional retail channels. Her expertise in leveraging data analytics has been instrumental in driving ecommerce growth and optimizing marketing campaigns.