Amanda Boyle
About Amanda Boyle
Amanda Boyle is the Global Head of Marketing Operations and Technologies at SC Johnson and a Chief Member in the United States, with extensive experience in integrated marketing and account management.
Title
Amanda Boyle serves as the Global Head of Marketing Operations and Technologies at SC Johnson. In her role, she is responsible for overseeing the marketing operations and leveraging technologies to enhance the company's marketing capabilities.
Currently Working At
Amanda Boyle is currently employed at SC Johnson in Racine, Wisconsin, United States. She holds the position of Global Head of Marketing Operations and Technologies. Additionally, she is a member of Chief, a private network designed for senior women leaders.
Previous Roles at SC Johnson
Before her current role, Amanda Boyle worked as the Global Senior Director, Content and Production at SC Johnson from 2018 to 2020. During this period, she contributed to various marketing and production strategies for the company.
Positions at Kimberly-Clark
Amanda held multiple senior positions at Kimberly-Clark from 2009 to 2018. She worked as the Senior Director of Integrated Marketing for North American Brands, Global Director of Integrated Marketing Planning for Adult & Feminine Care Brands, and Director of Integrated Marketing Planning for Baby & Child Care Brands. Her efforts led to significant contributions, including leading the marketing for the company's 10 flagship brands and contributing to over $18 billion in net sales.
Professional Background and Previous Experience
Amanda has an extensive professional background including roles such as Executive Vice President and Partner at Meyer & Wallis, Vice President and Group Account Director at GMR Marketing, National Director of Advertising and Marketing at RCN, and account management roles at DDB and N. W. Ayer & Son. Her experience spans various industries and responsibilities, enhancing her expertise in marketing operations and strategy.
Education and Expertise
Amanda studied at Yale School of Management, earning an Executive Education in Behavioral Economics. She also holds a BA in Communication Studies and English Literature, graduating Cum Laude from Northern Illinois University. Amanda specializes in digital, social, and experiential marketing channels and has considerable knowledge in agency compensation models and translating data into actionable business strategies.
Achievements
During her tenure at Kimberly-Clark, Amanda was promoted twice into newly created roles, where she led and grew talent and business effectively. Her strategic leadership in marketing operations contributed significantly to the company’s net sales. She is recognized for her skills in recruiting, mentoring, and retaining top talent and has a strong background in P&L management.