Ana Laplacette
About Ana Laplacette
Ana Laplacette is a Senior Associate in Customer Marketing for Pest Control at SC Johnson, responsible for executing marketing plans and conducting market analysis.
Current Role at SC Johnson
Ana Laplacette currently holds the position of Sr Associate, Customer Marketing, Pest Control at SC Johnson. In this role since October 2020, she is responsible for overseeing marketing plans for the company's pest control products, including popular brands such as Raid, Off, and Fuyi. She executes key strategic initiatives like product launches, commercial dynamics, on-packs, point-of-sale activations, and POP materials. Her responsibilities also include conducting market and competition analysis for different channels and clients, as well as handling forecast projections and budget negotiations.
Previous Experience at SC Johnson
Prior to her current role, Ana Laplacette has held multiple positions at SC Johnson in Argentina. From 2018 to 2020, she was a Sr Associate in Sales Analysis & Category Management, where she utilized her analytical skills to optimize sales strategies. Before that, from 2016 to 2018, she worked as an Associate in Sales Account Management. These roles provided her with substantial experience in sales analysis, category management, and account handling.
Academic Tenure at Pontificia Universidad Católica Argentina
Ana Laplacette has also worked in academia, serving as an Assistant Professor at Pontificia Universidad Católica Argentina. She taught Distribution Channels from 2017 to 2019 and Product Management from 2016 to 2017. Her academic roles enabled her to share her expertise in marketing and business administration with students, helping to shape the next generation of professionals in the field.
Early Career and Internship Experience
Ana Laplacette began her career at Citi, working as a Corporate Credit Risk Intern from 2015 to 2016. This role provided her with foundational experience in corporate credit and risk management, which later contributed to her proficiency in sales and category management roles. Her early career also involved various essential tasks in corporate credit risk analysis.
Educational Background
Ana Laplacette has an extensive educational background from Pontificia Universidad Católica Argentina. She earned a Bachelor's Degree in Marketing in 2016 following her earlier achievement of a Bachelor's Degree in Business Administration in 2014. Her studies have built a strong foundation in both marketing and business principles, equipping her with the knowledge and skills needed for her professional roles.