Ana Luisa Lombana
About Ana Luisa Lombana
Ana Luisa Lombana is the Regional Marketing Manager Europe at SC Johnson, based in Geneva, Switzerland. She has extensive experience in marketing and sales, having held various roles at SC Johnson in Mexico, Venezuela, and the U.S.
Title
Ana Luisa Lombana serves as the Regional Marketing Manager Europe at SC Johnson. She operates out of the Geneva Area, Switzerland, where she oversees marketing strategies and initiatives for European markets.
Company
Ana Luisa Lombana is currently employed at SC Johnson. In her role as Regional Marketing Manager Europe, she coordinates marketing efforts across various regions and develops strategic plans for the company's portfolio.
Previous Roles at SC Johnson
Before her current role, Ana Luisa Lombana held multiple positions at SC Johnson including Sales Team Leader - Walmart (2017-2019) and Marketing Manager (2015-2017) in Mexico City Area, Mexico. She also served as Senior Brand Manager (2014-2015) and Brand Manager (2013-2014) in the same region. Earlier, she worked as Brand Manager in Caracas, Venezuela, for a brief period in 2011, preceded by Junior Brand Manager (2009-2011) and Brand Assistant (2008). She began her career at SC Johnson as a Marketing Intern (2007-2008) in Caracas, Venezuela.
Education and Expertise
Ana Luisa Lombana completed her Master of Business Administration (MBA) at Hult International Business School, specializing in Business Administration and Management from 2011 to 2012. She earned her undergraduate degree in Industrial Engineering from Universidad Simón Bolívar, where she studied from 2001 to 2007.
Key Initiatives and Projects
Ana Luisa Lombana has led the development of a strong pipeline of innovation focusing on safer formulas for the European markets. She set up strategic frameworks to introduce new technologies and brands in a regulatory complex environment. Her work includes implementing Net Revenue Management strategies to maintain profitability in the insecticides business, coordinating with cross-functional teams such as Finance, Product Management, and Sales, and executing successful advertising and communication strategies that strengthened the position of lead brands in Europe.