Andrea Alonso Garibay
About Andrea Alonso Garibay
Andrea Alonso Garibay is a Sales Team Leader E Commerce at SC Johnson and an Ecommerce & Ice Cream Manager at Mars with over a decade of experience in marketing management within the FMCG sector.
Title
Andrea Alonso Garibay holds the title of Sales Team Leader E-Commerce and is currently an Ecommerce & Ice Cream Manager at Mars.
Current Roles at Mars and SC Johnson
Andrea Alonso Garibay is currently employed at Mars as Ecommerce & Ice Cream Manager. Additionally, she holds dual roles at SC Johnson, working as Sales Team Leader eCommerce and Lead Marketing for Air Care & Home Storage across Mexico and Central America.
Previous Experience at GlaxoSmithKline
Andrea Alonso Garibay has previous experience working at GlaxoSmithKline (GSK), where she served as Brand Manager for the Skin Health Category from 2011 to 2013, focusing on the Deodorants Line and Digital platforms. Prior to that, she was a Brand Assistant for OTC Brands from 2006 to 2008.
Education and Credentials
Andrea Alonso Garibay studied at Tecnológico de Monterrey, where she obtained a degree in Mercadotecnia. She also attended Instituto Tecnológico de Estudios Superiores de Monterrey en Monterrey - Tec de Monterrey, earning a Bachelor's degree. Her education spanned from 1999 to 2003.
Expertise and Skills in FMCG Sector
With over a decade of experience in marketing management within the Fast-Moving Consumer Goods (FMCG) sector, Andrea Alonso Garibay specializes in Home Care and Beauty Care categories. Her areas of expertise include Brand-Building, Strategic Planning, and Digital Platforms Development. She also has a strong background in Innovation & Product Development, Consumer Knowledge & Research, and Shopper Marketing Strategy.
Language Proficiency
Andrea Alonso Garibay is bilingual in Spanish and has achieved 90% proficiency in English, enhancing her ability to communicate and operate in diverse environments.