Angela Cicero
About Angela Cicero
Angela Cicero is a Consumer Insights & Business Analytics professional at SC Johnson in Racine, Wisconsin, with extensive experience in market insights and business growth strategies.
Current Position at SC Johnson
Angela Cicero is currently working at SC Johnson in Racine, Wisconsin, United States. Her role is focused on Consumer Insights & Business Analytics, where she contributes her expertise to understanding market trends, consumer behaviors, and business growth opportunities.
Previous Experience at Q Research Solutions
From 2006 to 2009, Angela Cicero worked as a Qualitative Analyst and Onsite Contractor at SC Johnson for Q Research Solutions. Her role involved conducting in-depth qualitative research to support product development and consumer insight initiatives at SC Johnson.
Business Intelligence Role at Rexnord Industries
Before joining Q Research Solutions, Angela Cicero worked at Rexnord Industries as a Business Intelligence Manager from 2001 to 2006. Here, she was responsible for overseeing business intelligence processes, analyzing data, and supporting strategic decision-making aimed at enhancing business operations in Milwaukee, WI.
Educational Background at University of Wisconsin-Milwaukee
Angela Cicero attended the University of Wisconsin-Milwaukee from 1997 to 1999, where she studied Communications. She earned her Bachelor of Arts degree in this discipline, equipping her with essential skills in effective communication, analysis, and understanding of media and public relations.
Managing Insights for Ziploc Portfolio
From October 2019 to October 2020, Angela Cicero managed the market and product insights, trends, and business growth for the Ziploc portfolio at SC Johnson. In this role, she supervised three direct reports and played a critical part in driving the brand's market position.
Strategy and Business Model Development for Ziploc
In a significant initiative, Angela Cicero developed the strategy and business model for Ziploc's entrance into the non-food category and semi-durable containers growth from May 2015 to October 2016. Additionally, she facilitated the brand's expansion into international markets.
Fragrance Development Program
During her tenure as Design Lead - Global RD&E - Air Care and Home Cleaning from November 2009 to April 2015, Angela Cicero piloted a fragrance development program in partnership with fragrance houses, achieving results in half the typical time frame.
Global Brand Management
Between October 2016 and October 2019, Angela Cicero managed the market and product insights, trends, and business growth of three global brands: Drano, Duck, and Lysoform. Her work involved comprehensive analysis and strategy development to enhance these brands' market presence.
Foresight and Trends Development
Since October 2020, Angela Cicero has been responsible for managing and creating the Foresight and Trends muscle for SC Johnson. She focuses on uncovering white space opportunities and developing new, competitively advantaged brands, ensuring the organization's continuous market relevance.