Anibal Jose Morales Sanchez
About Anibal Jose Morales Sanchez
Anibal Jose Morales Sanchez is an Associate Manager of Customer Marketing in Venezuela, currently working at SC Johnson & Son de Venezuela, S.C.A. He has extensive experience in customer marketing and sales, having held various roles at SC Johnson & Son de Venezuela since 2002.
Current Position at SC Johnson & Son de Venezuela
Anibal Jose Morales Sanchez is currently the Associate Manager of Customer Marketing for Venezuela, based in Caracas. In this role, he focuses on designing and executing various customer marketing strategies, as well as implementing systems to monitor product performance in the trade. He is responsible for developing and introducing new products and packaging while forming strategic e-commerce alliances.
Past Work Experience at SC Johnson & Son de Venezuela
Anibal has a comprehensive history with SC Johnson & Son de Venezuela, spanning multiple roles and responsibilities. His tenure began in 2002 as Coordinador Jr. De Comercialización Canal Automotriz and included roles such as Supervisor de Promotores and Coordinador Sr. de Comercialización de Cuentas Regionales. He also served as Associate Sales Key Accounts and Associate Sales Distributors before taking on the role of Sr. Associate Customer Marketing Commercialization for a short period in 2016. His experience at SC Johnson totals over 14 years.
Early Career and Other Work Experiences
Before his extensive career at SC Johnson, Anibal worked at Banco Mercantil as an Ejecutivo de atención al cliente and at Plásticos ALCE, C.A. / Corporación PETROFF as an Asistente Administrativo. These roles provided valuable foundational skills, where he gained expertise in customer service and administrative tasks over several years.
Educational Background
Anibal holds a degree in Administración de Empresas from Universidad Alejandro de Humboldt, completed in 2011. He also undertook a program in Shopper Marketing at Universidad Católica Andrés Bello in 2016. Additionally, he has a degree in Ingeniería informática from Isaac Newton, completed in 1991, and completed the Taller Presentaciones Efectivas at GLOBALFARM between 2008 and 2009.
Key Contributions and Initiatives
Throughout his career, Anibal has made significant contributions such as developing a Radar de Precios system for continuous monitoring of product categories and handling tax cancellation processes in municipalities. He has also been involved in the design and execution of various advertising materials, including pendones, habladores, and vitrinas. His strategies to increase store traffic and introduce new products and packaging have likewise been a remarkable part of his professional achievements.