Anne Laure Robelin
About Anne Laure Robelin
Anne-Laure Robelin is a Chef de secteur at SC Johnson in Région de Rhone-Alpes, France, with extensive experience in the consumer goods industry.
Current Position at SC Johnson
Anne-Laure Robelin is currently employed as a Chef de secteur at SC Johnson in the Région de Rhone-Alpes, France. In this role, she manages a client portfolio of 51 hypermarkets with the objective of increasing the market share of SC Johnson products. Among her responsibilities, Anne-Laure develops product placement plans to improve shelf coherence and negotiates promotional operations to elevate product visibility. Additionally, she monitors periodic results to optimize business plans and sustain strong distributor-supplier relationships.
Previous Experience at Eckes-Granini
From 2010 to 2016, Anne-Laure Robelin worked at Eckes-Granini as a Chef de secteur in the Région de Rhone-Alpes, France. During her six-year tenure, she was responsible for managing various demands of the sector and enhancing market position. Her role involved conducting market analysis, planning promotional activities, and implementing strategic product placements.
Early Career in Sales and Sector Management
Anne-Laure Robelin has amassed diverse experience across multiple companies early in her career. She started as an Assistante commerciale at Pierre & Vacances Center Parcs Group from 2003 to 2005 in Région de Aix-En-Provence, France. She then worked at Ferrero as a Promoteur ventes from 2006 to 2007 in Région de Fréjus, France. Her subsequent roles included Chef de secteur positions at Unilever (2007-2008) and Les Grandes Sources de Wattwiller (2009-2010). These roles broadened her expertise in sales promotion, client management, and market analysis.
Educational Background
Anne-Laure Robelin studied at the IFCE Salon de Provence and earned a BTS ACTION COMMERCIALE degree from 2003 to 2005. This educational foundation laid the groundwork for her career in commercial action and sector management, equipping her with the necessary skills to excel in various roles within the sales and marketing domain.
Key Projects and Responsibilities
Throughout her career, Anne-Laure Robelin has handled significant projects and responsibilities. She managed a vacant sector in Nice with a turnover of 6 million euros for three months in 2018. Additionally, she organized, managed, and analyzed the 'LECASUD' trade show for the South-East Leclerc purchasing center. As a Chef de secteur at SC Johnson, she serves as the reference contact for the Géant retail chain, manages promoters and merchandisers, and continuously works to optimize business plans and enhance product placements.