Ariana Paul
About Ariana Paul
Ariana Paul is the Consumer Insights & Business Analytics Associate Manager at SC Johnson in Chicago, Illinois, with a background in data analytics, marketing, and e-commerce.
Current Role at SC Johnson
Ariana Paul currently works at SC Johnson as the Consumer Insights & Business Analytics Associate Manager. Based in Chicago, Illinois, she focuses on leveraging data and consumer insights to shape business strategies. Her role involves analyzing market trends and consumer behaviors to drive business decisions. Since taking on this position, Ariana has played a critical role in enhancing SC Johnson's data-driven approach to marketing and sales.
Education and Expertise
Ariana Paul holds a Master of Business Administration (MBA) with a focus on Data and Business Analytics from the University of Michigan - Stephen M. Ross School of Business. She completed her MBA between 2019 and 2021. Ariana also holds a Bachelor of Arts (B.A.) in Economics and Spanish from Saint Mary's College, where she studied from 2011 to 2015. She studied abroad at La Universidad de Sevilla, which contributed to her proficiency in Spanish—a skill that has been instrumental in her market research initiatives.
Previous Professional Experience
Before her current role, Ariana Paul gained extensive experience through various positions. She worked at SC Johnson as an MBA Consumer Insights & Business Analytics Intern in Racine, Wisconsin, in 2020. She also served as an MBA Consultant for Hotels.com in London, England, and Dallas, USA. Prior to that, she worked as an E-Commerce Inventory Analyst at Wilson Sporting Goods Co. for four years in the Greater Chicago Area. Ariana’s early career includes internships at Quality Dining, Inc., and Sherwin Williams, along with her role as Team Captain at Saint Mary's College.
Volunteer and Mentorship
Ariana Paul volunteers as a mentor for the Women in Business Analytics program. In this role, she supports young professionals, offering guidance and advice to help them advance their careers in data analytics. Her mentorship focuses on developing essential skills and empowering women to thrive in the field of business analytics. Her fluency in Spanish also allows her to extend her mentorship to Spanish-speaking young professionals, broadening the inclusivity of the program.
Awards and Achievements
In 2022, Ariana Paul received the SC Johnson Excellence Award for her outstanding performance in consumer insights and business analytics. She led a cross-functional team to develop a data-driven marketing strategy, which resulted in a 15% increase in product sales. Additionally, she presented a paper titled 'The Impact of Data Analytics on Consumer Behavior' at the 2022 Global Marketing Conference, showcasing her expertise and contributions to the field.