Bill Masterson
About Bill Masterson
Bill Masterson is the Senior Director of Global Corporate Brand and Business Unit Communications at SC Johnson in Racine, Wisconsin, with a background in strategic communications and public relations.
Title and Current Role
Bill Masterson serves as the Senior Director of Global Corporate Brand and Business Unit Communications at SC Johnson. In this role, he operates from Racine, Wisconsin, United States, leading the company's brand communications and corporate strategy efforts.
Previous Roles and Experience
Before his current position, Bill Masterson accumulated extensive experience in various leadership roles. He was the Senior Director of External Affairs at SC Johnson from 2019 to 2021. Prior to that, he worked at Walgreens as a Senior Consultant in Integrated Communications from 2017 to 2018. He also served as Vice President of Strategic Communications at Hertz from 2015 to 2017. His experience includes a significant tenure as Managing Director of Employee Communications at United Continental Holdings, Inc., from 2005 to 2015, and as Director of Communications at Sears, Roebuck and Co. from 2001 to 2005. He began his notable career journey as Senior Director at Case Corporation/CNH Global N.V. from 1993 to 2001.
Education and Expertise
Bill Masterson holds a Bachelor's degree in Journalism and Marketing from Ball State University. His educational background has underpinned his extensive career in communications and corporate branding, allowing him to adeptly handle complex communication strategies and public relations activities.
Industry Initiatives and Partnerships
Bill Masterson has led significant initiatives that underscore his expertise in corporate communications and strategic partnerships. Notably, he has spearheaded purpose-based partnerships with major sports teams such as Liverpool FC, Milwaukee Brewers, and Milwaukee Bucks. These efforts have been instrumental in driving SC Johnson’s sustainability and health initiatives.
Strategic Communications and Public Relations
In his role at SC Johnson, Bill Masterson has been pivotal in enhancing the consumer public relations aspect of the company's integrated marketing communications by rebuilding business relationships and onboarding a new agency partner. He has also guided crisis response strategies for SC Johnson’s consumer product brands across various global markets and counseled on public relations activities for introducing SC Johnson consumer products into new markets.