Cherlyn Chong
About Cherlyn Chong
Cherlyn Chong is the Regional Marketing Manager at SC Johnson in Malaysia, with extensive experience in marketing roles across major companies in Southeast Asia.
Regional Marketing Manager at SC Johnson
Cherlyn Chong is currently the Regional Marketing Manager at SC Johnson in Malaysia. She has been with the company since June 2020, bringing her extensive marketing expertise to the role. In this position, Chong is responsible for overseeing the regional marketing strategies and ensuring they align with the company’s goals. Her role involves coordinating marketing activities across various markets, leveraging her background in managing diverse teams and projects across Southeast Asia.
Marketing Manager at Mattel South East Asia
From 2019 to 2020, Cherlyn Chong worked at Mattel South East Asia as the SEA Marketing Manager for the Vehicles category. During her one-year tenure, she focused on marketing initiatives specifically for vehicle-related products within the Southeast Asia market. Her experience at Mattel involved strategizing and executing marketing campaigns aimed at boosting the brand’s presence and driving sales in the region.
Marketing Manager at RB
Before joining Mattel, Cherlyn Chong served as the Marketing Manager for Southeast Asia at RB in 2018. Although her time in this position lasted 11 months, she played a crucial role in developing and implementing marketing strategies across the region. Her responsibilities included market analysis, campaign management, and collaborating with regional teams to drive market growth.
Senior Brand Manager at RB
Cherlyn Chong's longest tenure was at RB, where she worked as Senior Brand Manager from 2010 to 2017. Over these seven years, she managed brand strategies, product launches, and market development for the company. Her role required a deep understanding of consumer behavior and market trends, enabling her to lead successful brand campaigns and contribute significantly to RB’s market performance.
Extensive Marketing Experience in Southeast Asia
Cherlyn Chong has accumulated extensive experience in marketing roles across multiple major companies in Southeast Asia, including SC Johnson, Mattel South East Asia, and RB. Her career spans various high-level marketing positions, each contributing to her robust knowledge and expertise in regional marketing strategies, consumer engagement, and brand development. This extensive background positions her as a seasoned professional in the marketing field within the Southeast Asian market.