Christine Weiss
About Christine Weiss
Christine Weiss is the Sr. Brand Manager for US Marketing Commercialization in Pest Control at SC Johnson. She has a strong background in marketing with extensive experience at SC Johnson and Applegate, and holds a Master's degree from the University of Michigan.
Company
Christine Weiss is currently employed at SC Johnson, where she serves as the Senior Brand Manager for US Marketing Commercialization in the Pest Control division. Prior to this, she held several significant roles at SC Johnson, including Global Brand Manager - Disinfection, Senior Associate Marketing Manager, and MBA Marketing Intern. Her tenure at SC Johnson demonstrates her extensive experience within the organization and the CPG industry.
Title
As the Senior Brand Manager of US Marketing Commercialization for Pest Control at SC Johnson, Christine Weiss plays a pivotal role in the marketing and commercialization of pest control products. Her responsibilities likely include overseeing brand strategy, product launches, market research, and driving overall brand performance in the U.S. market.
Education and Expertise
Christine Weiss holds a Master’s Degree from the University of Michigan - Stephen M. Ross School of Business, where she studied from 2016 to 2018. She also earned a Bachelor of Arts in Business Management from Bucknell University, graduating in 2011. Her educational background has equipped her with a strong foundation in business and marketing principles.
Background
Christine Weiss has a robust background in brand and marketing management, with significant experience at renowned companies such as SC Johnson, Applegate, and Johnson & Johnson. Starting her career as a Global Franchise Marketing Assistant at Johnson & Johnson, she progressed through various roles from Assistant Product Manager to Senior Brand Manager, gaining extensive experience in brand management, product launches, and digital marketing strategies.
Achievements
Christine Weiss has earned several accolades for her performance, including the 'Marketing Excellence Award' at SC Johnson for her outstanding work in US Marketing Commercialization. She led the successful launch of a new pest control product line that increased market share by 15% within the first year. Her digital marketing strategy implementation boosted online engagement by 25%. Additionally, she has contributed to the professional growth of junior marketers through SC Johnson's internal mentorship program and presented at the 2022 American Marketing Association conference.