Claudiu Itoafa
About Claudiu Itoafa
Claudiu Itoafa is a Customer Marketing Senior Specialist at SC Johnson in Bucharest, Romania, with extensive experience in trade marketing and sales analysis.
Title and Responsibilities
Claudiu Itoafa holds the position of Customer Marketing Senior Specialist at SC Johnson in Bucharest, Romania. In this role, he coordinates marketing and trade marketing activities for prominent brands, including Pronto, Mr. Muscle, and Duck. He manages the execution of Point of Sale Materials (POSMs) and ensures optimal implementation in the market. Additionally, he adapts artwork and labels for promotional packs and materials.
Professional Background at PepsiCo
Before joining SC Johnson, Claudiu Itoafa worked at PepsiCo in various capacities. From 2017 to 2021, he was a Trade Marketing Specialist in the Beverages Division and earlier, a Sales Analyst from 2016 to 2017. He also served as a Sales Strategy Senior Associate from 2015 to 2016. These roles involved presenting detailed analyses of Net Sales, Market Shares, and Weighted Distribution data, monitoring sell-out data including market share and promotional performance, and implementing comprehensive Consumer and Trade Promotion plans.
Early Career Roles
Claudiu Itoafa has held several positions which laid the foundation for his expertise in marketing and sales. From 2011 to 2014, he was a Senior Project Manager at Retail Data Monitoring. Prior to that, he worked at MEMRB as a Senior Account Executive from 2008 to 2011, and as an Account Executive from 2005 to 2008. These roles involved managing and executing trade marketing activities and monitoring market and competitor activities.
Educational Background
Claudiu Itoafa earned a degree in Economics from the Academia de Studii Economice din București, completing his studies between 1997 and 2001. Prior to his university education, he attended the National College of Informatics “Tudor Vianu” from 1993 to 1997, focusing on informatics.