Craig Robinson
About Craig Robinson
Craig Robinson is the Manager of Customer Marketing for Australia and New Zealand at SC Johnson, based in Sydney, with over 16 years of experience in the FMCG Grocery and Liquor markets.
Current Position at SC Johnson
Craig Robinson currently serves as Manager, Customer Marketing for Australia and New Zealand at SC Johnson. Based in Sydney, New South Wales, he focuses on overseeing marketing strategies and initiatives in the region. This role involves working with various stakeholders to implement and manage marketing plans that align with the company's objectives.
Previous Roles at SC Johnson
Before his current role, Craig Robinson worked as Manager Category and Sales Operations at SC Johnson from 2018 to 2020. In this position, he was responsible for driving category growth and optimizing sales processes. His work involved close collaboration with sales teams to enhance operational efficiency.
Experience at Nestlé
Craig Robinson has held several key roles at Nestlé, including Category Manager Coffee from 2016 to 2018 and National Customer Business Manager - Independents from 2013 to 2016. During his tenure, he also served as Customer Business Manager, Coles, Nutritious Snacks, Medicated, Popcorn & Health Food from 2011 to 2012, and Customer Business Manager - Woolworths, Confectionery from 2009 to 2011. These roles saw him managing business relationships and driving category performance across multiple product lines.
Education and Academic Background
Craig Robinson studied at the University of Technology, Sydney, where he earned a Bachelor of Business from 1997 to 1999. His academic background laid the foundation for a career focused on strategic business management and marketing within the FMCG industry.
Expertise and Skills
With over 16 years of experience in the FMCG Grocery and Liquor markets, Craig Robinson is skilled in both Category Management and Senior Account Management. He has demonstrated a strategic and results-focused mindset throughout his career. Craig possesses a passion for coaching and developing others and has experience managing diverse teams to achieve common goals. His expertise includes implementing major shopper-led initiatives and collaborating with internal stakeholders for business success.