Craig Schmidt
About Craig Schmidt
Craig Schmidt is an Associate Manager in Sales Account Management at SC Johnson, with extensive experience in customer marketing, category management, and key account management.
Current Role at SC Johnson
Craig Schmidt serves as the Associate Manager of Sales Account Management for Sobeys Inc. at SC Johnson. He started his current role in April 2018, bringing with him extensive experience in sales account management, category development, and customer marketing. His role involves direct engagement with Sobeys Inc., focusing on optimizing sales strategies and account management practices.
Previous Roles at SC Johnson
Craig Schmidt has an extensive history with SC Johnson, having held multiple positions over several years. From 2013 to 2018, he worked as the Lead for Category & Trade Solutions, providing key insights and development strategies. He also served as the Key Account Manager for Loblaw Companies Limited from 2010 to 2013 and held the role of Customer Marketing Manager from 2006 to 2010. Earlier in his career, Schmidt worked as a Category Development Manager for Wal-Mart from 2005 to 2006 and as a Key Account Manager for A&P from 2004 to 2005, before returning to the role of Category Development Manager for Wal-Mart from 2002 to 2004.
Experience at ACNielsen
Before his tenure at SC Johnson, Craig Schmidt worked at ACNielsen in various analytical and representative roles. From 2000 to 2002, he served as a Market Analyst and Senior Market Analyst, where he developed his analytical skills. He previously worked as a Retail Account Representative and Senior Data Specialist from 1998 to 2000, providing foundational experience in data management and client services.
Educational Background
Craig Schmidt holds a Bachelor of Commerce degree in Marketing from the University of Guelph, which he earned from 1993 to 1997. During his time at the university, he also worked as a Manager Trainee in Marketing & Communications within Hospitality Services for ten months, gaining initial hands-on experience in the marketing and communications field.
Areas of Expertise
Throughout his career, Craig Schmidt has developed expertise in various domains including Customer Marketing, Category Management, Key Account Management, and Analytics. His technical skills have been honed through diverse roles in prominent companies, making him proficient in both strategic and analytical aspects of sales and marketing.