Daniel Giraldo
About Daniel Giraldo
Daniel Giraldo is the Customer Marketing lead for ZIPLOC at SC Johnson in Ontario, Canada, with over 10 years of experience in brand strategies and consumer behavior.
Company
Daniel Giraldo currently works at SC Johnson, based in Ontario, Canada. He holds the position of Customer Marketing for ZIPLOC. He has a history of association with SC Johnson, having worked in various roles, including Customer Marketing for Pest Control in Brantford, Ontario, and Commercial and Marketing Manager for the Pest Control sector in the Andean Cluster.
Title
Daniel Giraldo is the Customer Marketing leader for ZIPLOC at SC Johnson in Ontario, Canada. His role entails leveraging his extensive experience to drive brand strategies and in-store commercial activities for the ZIPLOC product line.
Education and Expertise
Daniel Giraldo completed his studies in Business, Management, Marketing, and Related Support Services at Northwestern University - Kellogg School of Management in 2020. He also holds a BA in Psychology from Simon Fraser University and an additional specialization in Consumer Psychology from Fundación Universitaria Konrad Lorenz. His educational background provides a strong foundation in understanding consumer and shopper behavior.
Professional Background
In addition to his current role, Daniel Giraldo has a rich history of professional experiences. He has been involved in marketing for several top-tier organizations, including Central City Brewers + Distillers, Nestle, and SABMiller. His roles ranged from Consumer Marketing Manager for Nestea to Brand Manager for Aguila Light, culminating in over 10 years of delivering successful brand strategies.
Achievements
Daniel Giraldo has led various successful initiatives, such as driving double-digit growth for Sports platform through partnerships with the Toronto Blue Jays™ and achieving significant market share gains for the ZIPLOC® Holiday Disney® Nutcracker Print program. His practical expertise in consumer and shopper behavior, combined with strong business acumen, has enabled him to achieve substantial results.