Daniela V.
About Daniela V.
Daniela V. is the Global Director of Brand PR/Social/Coms at SC Johnson and an instructor at General Assembly, with extensive experience in digital strategy and social media across various industries.
Current Position at SC Johnson
Daniela V. currently holds the position of Global Director of Brand PR/Social/Coms at SC Johnson. Based in the Greater Chicago Area, she is responsible for the overarching PR, social media, and communication strategies for the global brand. Her role includes managing brand reputation, leading influencer partnerships, and crafting integrated communication plans to effectively engage diverse audiences across various digital and offline platforms.
Previous Experience at SC Johnson
From 2021 to 2024, Daniela V. served as the Global Director of Content, Social & Digital at SC Johnson, also in the Greater Chicago Area. During her three-year tenure, she was instrumental in developing and executing content strategies for digital ecosystems. She led efforts in creating cohesive storytelling for the brand and implementing digital campaigns that bolstered SC Johnson's online presence.
Educational Background
Daniela V. holds a Master of Business Administration (MBA) from Indiana Wesleyan University. She also completed her undergraduate studies at Purdue University, earning a Bachelor of Arts (BA) degree in Communication Marketing Technology from 2001 to 2005. Her educational background has provided a strong foundation in marketing and communication strategies, which she has leveraged throughout her career.
Diverse Professional Background
Daniela V. has held various leadership positions in digital and social strategy across multiple industries. Her roles include Senior Director of Digital & Social at fluent360 and Associate Director of Digital Strategy at We Are Unlimited and Critical Mass. She also worked at APCO Worldwide as Sr Associate Director of Digital & Creative Strategy and as a Strategist at R/GA. During her early career, she gained experience at companies like Multiplica, Schwartz Media Strategies, Blue Cross and Blue Shield, and Brightspark Travel - TUI Student Travel, Division of TUI Travel PLC.
Recognitions and Notable Projects
Daniela V. was named one of Diversity MBA's top 100 under 40 emerging leaders in 2018. She has developed and executed storytelling and digital campaigns for major global brands in sectors including HTM, Government, QSR, CPG, Beauty, and Auto. Notable projects include crafting strategies for Marriott, TUI, BCBS, Corona Extra USA, Pacifico, Casa Noble, Tequila Honor, Nissan USA, Cosmopolitan of Las Vegas, Pepsi's LIFEWTR, McCormick, Vantage Score, McDonald's, INFINITI USA, and Aveda. She has also implemented influencer partnerships, developed reputational and crisis management programs, and led digital teams in various projects.