Emanuel Pacheco
About Emanuel Pacheco
Emanuel Pacheco is a Sr. Associate Category Development at SC Johnson in Ciudad de México, with a background in Business Administration and Marketing.
Title and Current Position
Emanuel Pacheco currently holds the position of Sr. Associate Category Development at SC Johnson. Based in Ciudad de México, he has been with the company since 2019. In this role, Emanuel leverages his expertise to develop category strategies, utilizing insights from shopper behavior and consumer trends.
Previous Employment History
Emanuel Pacheco's career trajectory includes significant experience in category management and business intelligence. Prior to his current role at SC Johnson, he worked as Jefe Category Management at GEPP in Ciudad de México from 2018 to 2019. Emanuel also served as Category Manager at Sánchez y Martín in Guadalajara from 2017 to 2018 and as Coordinador Category Management at Brown-Forman in Guadalajara from 2015 to 2017. Additionally, he gained experience as a Category Management Analyst at The HEINEKEN Company in Monterrey for six months in 2015 and as a Business Intelligence Analyst at Sigma Alimentos in Monterrey from 2013 to 2015.
Educational Background and Expertise
Emanuel Pacheco holds a Licentiate degree in Marketing from Universidad de Celaya, earned from 2007 to 2011. He also obtained an Associate's degree in Business Administration from the State University of New York at Binghamton in 2011. His educational background in both marketing and business administration has equipped him with a diverse skill set, contributing to his expertise in category management and development.
Experience in Category and Business Intelligence
Throughout his career, Emanuel has been involved in the development of category strategies, particularly within the Home Cleaning category at Walmart. His roles have required him to utilize shopper insights and consumer trends to inform strategic decisions. He possesses experience in negotiation and planning within the retail sector, emphasizing data-driven approaches to category development.
Professional Experience in Ciudad de México
Emanuel Pacheco has been working in Ciudad de México since 2019. During his tenure in this location, he has focused on driving category development and leveraging his extensive background in business intelligence and category management to achieve measurable results in his roles.