Ernesto Zamacona Alvarado
About Ernesto Zamacona Alvarado
Ernesto Zamacona Alvarado is a Trade Marketing Senior Associate at SC Johnson in Racine, Wisconsin, with over 4 years of experience in FMCG marketing and trade marketing management.
Company
Ernesto Zamacona Alvarado currently works at SC Johnson, located in Racine, Wisconsin, United States. Over his tenure at SC Johnson, he has held multiple roles including Trade Marketing Senior Associate, Senior Brand Associate, and Marketing Trainee.
Title
Ernesto Zamacona Alvarado holds the title of Trade Marketing Senior Associate at SC Johnson. He is responsible for various strategic and managerial tasks within the company, including the execution and forecasting of a significant portion of the home cleaning business.
Education and Expertise
Ernesto studied Management at Universidad Panamericana from 2011 to 2012. Prior to that, he pursued studies at Universidad Panamericana from 2007 to 2011. He has over 4 years of experience in FMCG marketing and trade marketing management, focusing on the markets in Mexico and Central America.
Background
Ernesto started his career as an Administrative Trainee at Alvarado Power Solutions in Mexico from 2010 to 2011. He then transitioned to SC Johnson, where he worked as a Marketing Trainee from 2011 to 2012, followed by a role as Senior Brand Associate from 2012 to 2016, before assuming his current role.
Achievements
Ernesto has developed and implemented the strategy for Pledge and Mr. Muscle toilet segment, significantly contributing to the brands' market presence. He is responsible for the execution and forecasting of 60% of the home cleaning business at SC Johnson and coordinates BTL and execution agencies for new communication strategies. Additionally, he manages the Club retailer strategy for the entire home cleaning business at SC Johnson.