Eva Alnair Marquez Alvarado
About Eva Alnair Marquez Alvarado
Eva Alnair Marquez Alvarado is the Regional Marketing Manager for the Air Care Category at SC Johnson, with over 15 years of experience in marketing and brand management across various industries.
Current Role at SC Johnson
Eva Alnair Marquez Alvarado is currently the Regional Marketing Manager for the Air Care Category at SC Johnson. In this role, she oversees the marketing strategies for air care products across the region. She brings extensive experience and a deep understanding of both digital and traditional marketing techniques to her current position, having previously managed various other product lines within the company.
Previous Roles at SC Johnson
Eva has a rich history with SC Johnson, having held multiple roles over several years. From 2018 to 2021, she served as the Sr. Regional Brand Manager for the Pest Control category, specifically for the Raid brand in Mexico. Prior to that, she held roles such as Regional Brand Manager for Air Care in 2018, Brand Manager for Air Care from 2017 to 2018, Brand Manager for Repellents from 2016 to 2017, and Marketing Pest Control & Clubes from 2014 to 2016. Additionally, she was involved in Customer Marketing for Air Care from 2011 to 2014.
Experience in Multiple Industries
Eva has over 15 years of experience in marketing and brand management across various industries, including pharmaceuticals and consumer goods. Before joining SC Johnson, she worked at Coty as a Marketing Associate for Sally Hansen, and at Novartis in roles such as Trainer Coordinator and Marketing Oncology Associate. Her career has been marked by versatility, showcasing her ability to adapt to different product lines and market demands.
Educational Background
Eva has a strong educational background that complements her extensive professional experience. She studied at Universidad Anáhuac México, where she achieved a Diplomado en E-commerce in 2020. She also completed numerous marketing diplomas at Tecnológico de Monterrey, including specialization in 'Below-the-Line' marketing, brand and product management, and 'Innovate Marketing'. Additionally, she studied at the Great Place to Work® Institute, where she completed a course in Building Trust in 2020.
Marketing Strategy and Product Launches
Throughout her career, Eva has been instrumental in leading marketing strategies that have contributed to significant market share growth. Notably, she led the marketing strategy for the Raid brand in the LATAM region. She also played a key role in launching new air care products in the market during her tenure at SC Johnson. Her comprehensive understanding of both digital and traditional marketing techniques has been a significant asset in these endeavors.