Farichatur Rasyidah
About Farichatur Rasyidah
Farichatur Rasyidah is the Financial Planning and Analysis Manager at SC Johnson in Indonesia, with a background in finance roles at Mondelēz International and RB.
Current Title and Role
Farichatur Rasyidah is the Financial Planning and Analysis Manager at SC Johnson in Indonesia. In this role, she is responsible for monthly financial tracking and analysis for global office submissions. She partners with marketing and sales teams to build budgets and forecasts aligned with strategic goals and ensures these are submitted timely.
Previous Experience at Mondelēz International
Farichatur Rasyidah worked at Mondelēz International in Indonesia, first as Manager, Biscuits Finance Business Partner for 11 months in 2014, and then as Manager, Category Business Analysis, SEA, from 2015 to 2016. Her roles involved leading financial analysis for new product launches, ensuring precise financial reporting by category, and providing analytical support to achieve budget, profitability, and reduce slow-moving and obsolete inventory (SLOB).
Career at RB (Reckitt Benckiser)
From 2007 to 2014, Farichatur Rasyidah held multiple roles at RB in Indonesia. She started as a Management Trainee (Finance) and progressed to become a Cost Accountant, Category Finance Manager, and finally, Finance Accounting Manager. Her responsibilities included implementing and maintaining financial controls, identifying operational efficiencies, and supporting organizational initiatives to increase gross margins and structural economics of products.
Educational Background
Farichatur Rasyidah earned her Bachelor's degree in Accounting from the University of Indonesia, where she studied from 2003 to 2007. This foundational education equipped her with the necessary skills and knowledge to embark on a successful career in finance and accounting.
Key Responsibilities and Initiatives
Throughout her career, Farichatur Rasyidah has led significant initiatives. She steered the SNOP integrated reconciliation process, capturing risks and opportunities to financials. Additionally, she drove efforts to increase gross margins on SKUs by developing structural economics for all products. Her initiatives have included achieving targeted budgets, profitability, and working capital goals through robust analytical support.