Fatai Lawal
About Fatai Lawal
Fatai Lawal is the Regional Sales Manager at SC Johnson in West-Ibadan, with over 10 years of experience in the FMCG industry and a focus on customer development and strategic growth.
Regional Sales Manager at SC Johnson
Fatai Lawal serves as the Regional Sales Manager at SC Johnson, currently focusing on the West Region of Nigeria, specifically Ibadan. In this role, he oversees the business operations in several states including Ogun, Oyo, Osun, Ondo, Ekiti, and Kwara. His responsibilities include driving profitable business growth, restructuring, and repositioning the business for strategic development through a well-articulated Route-To-Market (RTM) system. Lawal aims to achieve at least 70% retail coverage of the scoped universe in his designated region.
Previous Roles at SC Johnson
Before his current role, Fatai Lawal has held multiple positions within SC Johnson. Notably, he was the Regional Sales Manager in North West Kano for three months in 2014 and in North East Jos from 2013 to 2014 for eight months. Earlier, he served as the Assistant Sales Manager in Yola from 2011 to 2013, overseeing regions that included Adamawa, Borno, Yobe, and Taraba. At each station, Lawal focused on business growth and customer development.
Experience at Pharmaco Empire and Morison Industries
Fatai Lawal's experience also includes a role as Territory Sales Manager at Pharmaco Empire Nig. Ltd in Maiduguri, where he worked for seven months from 2010 to 2011. Prior to that, he was a Customer Service Representative at Morison Industries Plc, managing regions such as Adamawa, Borno, Yobe, and Taraba, from 2008 to 2010 for two years. These roles contributed to his in-depth knowledge of the Fast Moving Consumer Goods (FMCG) industry.
Educational Background
Fatai Lawal holds a Bachelor of Science degree in Statistics from the University of Ilorin (Unilorin), which he completed from 1994 to 1997. He also has a West African Senior School Certificate (WASC) from Oyelagbawo Grammar School in Ilala, Kwara State, where he studied from 1983 to 1988. His educational background has provided a strong foundation for his analytical and strategic skills in sales management.
Skills and Expertise
With over a decade of experience in sales, Fatai Lawal is known for his ability to drive profitable business growth in challenging markets and complex terrains. He possesses in-depth knowledge of the Fast Moving Consumer Goods (FMCG) industry and is recognized for his team-player mindset, positive attitude, and strong negotiation skills. He specializes in developing the sales capabilities of team members, particularly Distribution Partner Managers (DPMs), and focuses on enhancing customer development with traditional customers to foster partnership growth.