Fatima Samouri
About Fatima Samouri
Fatima Samouri is a Brand Manager with over a decade of experience in the air care industry, currently working at SC Johnson and Groupe SEB.
Current Position at SC Johnson
Fatima Samouri holds the position of Brand Manager Europe - Air Care at SC Johnson. She took on this role in 2016, bringing with her a wealth of experience in brand management specifically within the air care sector. She has been instrumental in brand strategies and product management in Europe for the company's air care line.
Current Position at Groupe SEB
Fatima Samouri is also employed as the Brand Manager for Linen Care at Groupe SEB, based in Lyon, Auvergne-Rhône-Alpes, France. Her role involves overseeing the marketing strategies and brand operations for the linen care product line. Her industry expertise significantly contributes to Groupe SEB’s market performance in this segment.
Previous Experience at SC Johnson
Fatima Samouri previously worked at SC Johnson as a Junior Brand Manager - Air Care from 2011 to 2012. During her tenure, she was involved in developing marketing strategies, managing product launches, and contributing to the brand’s growth in the air care market. This early experience laid the foundation for her advanced roles in brand management later on.
Educational Background
Fatima Samouri has a robust educational background with multiple degrees. She earned her bachelor's degree from the University of Savoy, Annecy, France, where she studied from 2005 to 2008. Subsequently, she pursued her master's at Mälardalen University, completing it from 2008 to 2009. She furthered her education with another master's degree from 2009 to 2010.
Expertise in Brand Management
With over a decade of experience in brand management primarily within the air care industry, Fatima Samouri has developed a deep understanding of market dynamics and consumer behavior. Her roles at SC Johnson and Groupe SEB highlight her proficiency in handling diverse brand portfolios and executing successful marketing strategies across European markets.