Fco Javier Reoyo Alonso
About Fco Javier Reoyo Alonso
Fco Javier Reoyo Alonso is a Brand & Customer Marketing Manager at SC Johnson and an Area Manager at Bacardi in Madrid, with extensive experience in trade and customer marketing roles at various companies.
Current Roles at Bacardi, Maxxium España, and SC Johnson
Fco Javier Reoyo Alonso currently holds multiple managerial positions. At Bacardi, he serves as the Area Manager in Madrid y alrededores, España. Concurrently, he is the Trade Marketing Manager C&C y Cuentas Claves at Maxxium España SL in Madrid. In addition, he is the Brand & Customer Marketing Manager for Autan and Polil at SC Johnson in their Madrid office located at C/ Orense 4, Planta 2, 28020.
Previous Experience at Diageo and SC Johnson
Fco Javier Reoyo Alonso has an extensive background with Diageo and SC Johnson. At Diageo, he held various positions, including Customer Marketing Executive, Trade Marketing Executive for key accounts and C&C channels, Trade Marketing Executive for Regional Andalucía, and Sales and Commercial System Analyst. His tenure at Diageo spanned from 1998 to 2011. Subsequently, from 2011 to 2012, he served as the Customer Marketing Manager for the traditional channel at SC Johnson.
Educational Background in Informatica de Gestión
Fco Javier Reoyo Alonso studied Informatica de Gestión at Universidad Pontificia de Comillas, where he achieved the title of Diplomado. His studies spanned from 1992 to 1996, providing him with a solid foundation in information management, which has underpinned his professional roles in marketing and customer management.
Strategic Plans and Commercial Negotiations
Throughout his career, Fco Javier Reoyo Alonso has focused on developing strategic plans aimed at driving value and volume growth. He has worked collaboratively with commercial teams, particularly at Diageo, to adapt brand strategies to regional client plans. His experience includes negotiating commercial plans with strategic clients, managing incentive plans for commercial teams, and creating loyalty plans to foster long-term client relationships.
Experience in Team Management
Fco Javier Reoyo Alonso has managed small teams across various channels, including Distribution, C&C, and Hospitality. His roles involve close liaison with marketing teams to ensure that brand strategies are effectively adapted to meet regional needs, which in turn drives growth in volume, distribution, and value for key company brands. His career objective includes progressing to Senior Manager roles where he can lead larger, more specialized teams in customer marketing.