Fernando Guerra
About Fernando Guerra
Fernando Guerra is the Global Brand Manager at SC Johnson in the United States, with extensive experience in marketing and brand management across multiple companies and regions.
Current Role at SC Johnson
Fernando Guerra currently holds the title of Global Brand Manager at SC Johnson, located in the United States. In this pivotal role, Guerra is responsible for managing global brand strategies, with a focus on sustaining and growing the company's brand value in international markets.
Previous Roles at SC Johnson
Fernando Guerra has served in various capacities at SC Johnson prior to his current position. This includes his role as Customer Marketing Manager in Chicago, Illinois from 2020 to 2021, and as Sr Brand Manager from 2018 to 2020. Through these roles, Guerra developed significant expertise in customer-focused marketing initiatives and brand management.
Experience in Marketing Leadership
Fernando Guerra has extensive experience in marketing leadership roles across multiple organizations. Notably, he worked as Marketing & Innovation Consultant in 2017, Marketing Director at RB from 2015 to 2016 in São Paulo, and Marketing Director at Johnson & Johnson from 2013 to 2015, also in São Paulo. At Nestle S.A., he served in various leadership roles from 2005 to 2013, including Marketing and Trade Marketing Director for the São Paulo area.
Educational Background
Fernando Guerra has an MBA from Insper, where he studied from 2007 to 2008. He also holds a Bachelor's degree in Communication & Marketing from Fundação Armando Alvares Penteado (FAAP). His education has provided a strong foundation in marketing principles and business strategies.
Skills and Expertise
Fernando Guerra is proficient in managing multimillion-dollar portfolios and budgets, consistently surpassing sales goals and profit margins. He possesses expertise in leveraging industry, market, and customer data to develop targeted marketing campaigns. He is skilled in planning and executing advertising, communications, and PR strategies across various channels, including live events and digital platforms.