Gabriela Certain Del Tedesco
About Gabriela Certain Del Tedesco
Gabriela Certain Del Tedesco is a Senior Account Executive at SC Johnson in São Paulo, Brazil, with extensive experience in trade marketing and sales across various companies.
Current Role at SC Johnson
Gabriela Certain Del Tedesco currently serves as an Executivo De Contas Sênior at SC Johnson in São Paulo, Brasil. In this role, she oversees the management of client accounts, aligning brand strategies with client needs. Gabriela is responsible for developing and executing monthly sales calendars that integrate online and offline activities, as well as CRM initiatives. Additionally, she manages pricing and reduces channel noise across regional retail, cash & carry, and distributor channels.
Professional Experience in Trade Marketing
Gabriela Certain Del Tedesco has significant experience in trade marketing, having worked in this capacity at Burger King do Brasil from 2017 to 2020. Her responsibilities included developing unique investment plans and managing distributor teams. Gabriela reviewed assortments and category management for major regional retail networks such as D’avo, Barbosa, and COOP, monitoring growth and recommending final planograms. She tracked approved marketing actions and presented final results to stakeholders.
Skills in Sales and Account Management
Over her career, Gabriela Certain Del Tedesco has honed her skills in sales and account management. She has held various positions including Gerente de Contas Jr at Guabi PetCare, Sales Account Executive at RB focusing on Sams Club and Maxxi, and Analista de Shopper Marketing OTC at RB. Gabriela’s work often involved conducting weekly KPI review meetings, providing sales and merchandising training, and ensuring that key performance metrics were met.
Diversity and Inclusion Initiatives
Gabriela Certain Del Tedesco has been actively involved in promoting diversity and inclusion within her work environment. As a participant in the Diversity Committee, she focused on LGBTQI+ and PCD initiatives. Gabriela was responsible for creating lectures, developing an official communication calendar, and collaborating with consultancies to foster a more inclusive workplace. Additionally, she led initiatives for the Great Place to Work (GPTW) program, aiming to enhance workplace health and satisfaction.
Educational Background in Marketing and Advertising
Gabriela Certain Del Tedesco holds a Bacharelado em Publicidade e Propaganda from FAAP, where she studied Marketing from 2006 to 2009. She continued her education at FAAP - Fundação Armando Alvares Penteado, earning a degree in Advertising and Marketing. Her academic foundation has provided her with the skills necessary to excel in both trade marketing and account management roles.