Gonzalo Cassina
About Gonzalo Cassina
Gonzalo Cassina is a Sales Key Account Manager - Wholesalers at SC Johnson in Greater Buenos Aires and Head of Practical Work at UADE in Argentina.
Current Role at SC Johnson
Gonzalo Cassina currently holds the position of Sales Key Account Manager - Wholesalers at SC Johnson in Greater Buenos Aires. In this role, he manages key accounts and oversees the relationship with wholesalers. His responsibilities include driving sales and ensuring customer satisfaction for the company's products.
Head of Practical Work at UADE
Gonzalo Cassina is also the Head of Practical Work at Universidad Argentina de la Empresa (UADE) in Argentina. His role involves supervising practical coursework and contributing to the academic development of students. His involvement in academia allows him to share his industry expertise and practical knowledge with the next generation of marketing and business professionals.
Previous Roles at SC Johnson
Before his current role, Gonzalo Cassina served as Associate Category Manager - Customer Marketing for Glade & Ziploc at SC Johnson for 10 months from 2021 to 2022. Prior to that, he was the Associate Category Manager, Marketing Commercialization for Mr. Muscle & Lysoform Cleaners from 2020 to 2021 for 11 months. These roles involved strategic category management and commercialization efforts for major consumer product lines.
Education History
Gonzalo Cassina has a diverse educational background. He earned an Executive MBA from Universidad Torcuato Di Tella from 2022 to 2023. He also completed Executive Education in Marketing Fundamentals at Northwestern University - Kellogg School of Management in 2020. Additionally, he participated in a study abroad exchange program in Marketing and International Business at Regent's University London in 2015. Cassina holds two Bachelor's degrees from UADE in Marketing and International Business/Trade/Commerce, both pursued from 2012 to 2017. He completed his early education in Natural Science at Colegio Parroquial Juan XXIII, from 1998 to 2011.
Experience at The Coca-Cola Company
Gonzalo Cassina garnered valuable experience at The Coca-Cola Company through various roles. He was a Marketing Intern for the Hydration & Fuze South Latin Business Unit from 2016 to 2017. Additionally, he served as an Integrated Marketing Communications Intern for the Argentina, Paraguay, and Uruguay markets in 2016. These internships provided him with hands-on experience in marketing and integrated communications in a multinational setting.