Gonzalo Cassina
About Gonzalo Cassina
Gonzalo Cassina is a senior associate in customer marketing at SC Johnson and an assistant professor at Universidad Argentina de la Empresa.
Current Role at SC Johnson
Gonzalo Cassina is currently a Senior Associate in Customer Marketing for the Home Cleaning, Personal Care, and Pharma Channel at SC Johnson. He has been working in this role since March 2019, focusing on developing marketing strategies and customer engagement initiatives for these product categories. His responsibilities include planning and executing marketing campaigns aimed at increasing brand awareness and driving sales across different channels.
Previous Roles at SC Johnson
Before his current role, Gonzalo Cassina worked in several capacities at SC Johnson. From 2018 to 2019, he served as a Senior Associate in Customer Marketing for the Pest Control Southern Cluster for seven months. Prior to this, he was an Associate in Customer Marketing for the same cluster from 2017 to 2018, a role he held for 11 months. In these roles, he was responsible for marketing tactics and customer relationship management in the Southern Cluster region.
Marketing Internship Experience
Gonzalo Cassina has significant internship experience in marketing from his tenure at The Coca-Cola Company. He worked as a Marketing Intern for the Hydration and Fuze South Latin Business Unit from 2016 to 2017, gaining valuable insights into market analysis and campaign strategy. He also served as an Integrated Marketing Communications Intern for Argentina, Paraguay, and Uruguay in 2016, focusing on multi-channel communications and brand promotion.
Academic Background
Gonzalo Cassina holds a Bachelor's degree from UADE, which he completed from 2012 to 2017. He also studied at Regent's University London in 2015. His academic journey provided a strong foundation in marketing principles and customer engagement strategies, skills pivotal in his professional career. He has leveraged this educational background effectively in his various professional roles.
Teaching Responsibilities
In addition to his professional work, Gonzalo Cassina is an Assistant Professor at Universidad Argentina de la Empresa. He balances his corporate responsibilities with his academic role, imparting knowledge and practical insights in marketing to students. His dual roles in academia and industry allow him to provide a practical perspective on marketing education.