Jamie Burg, Social Scientist Business Strategist
About Jamie Burg, Social Scientist Business Strategist
Jamie Burg is a Consumer Insights Business Analytics Home Cleaning Lead at SC Johnson and a Business Strategist at Fiddlehead Consulting, LLC, with extensive experience in market research and consumer insights.
Current Roles at SC Johnson and Fiddlehead Consulting
Jamie Burg currently holds leadership roles at SC Johnson and Fiddlehead Consulting, LLC. At SC Johnson, Jamie serves as the Consumer Insights Business Analytics Home Cleaning Lead on Furniture/Floor. Concurrently, Jamie works as a Business Strategist for Fiddlehead Consulting, LLC, a position that involves strategic planning and business development.
Previous Experience at Bayer and Merck Consumer Care
Jamie Burg's professional background includes significant roles at Bayer Consumer Care and Merck Consumer Care. From 2015 to 2017, Jamie was the Consumer Insights Lead for New Ventures at Bayer, following Bayer's acquisition of Merck Consumer Care. Prior to this, Jamie worked as the Global Consumer Insight Associate Director for Foot Health/Foundational Wellness at Merck from 2011 to 2015.
Career at JP Morgan Chase, Crayola, and Philip Morris USA
Jamie has held various market research and consumer insight positions in prominent companies. From 2008 to 2011, Jamie was a Market Research Senior Manager at JP Morgan Chase in Wilmington, DE. Before that, Jamie worked at Crayola as an Innovation & Consumer Insights AM from 2005 to 2008, and at Philip Morris USA as a Market Research Analyst from 2001 to 2004 in New York, NY.
Educational Background in Social Research and Sociology
Jamie Burg holds an MS in Applied Social Research from the City University of New York-Hunter College. Additionally, Jamie earned a BA in Sociology and Comparative Religion with minors in Philosophy and Anthropology from Hunter College. This educational background provides a strong foundation in social research methodologies and analytical skills.
Expertise in Consumer Research and Market Trends
Jamie Burg has developed processes and procedures for consumer research and is skilled at building various types of consumer panels, including advisory and online panels. Jamie is also an expert in moderating and interviewing diverse consumer groups such as moms, children, and educators. This expertise allows for uncovering multi-functional integrated trends and insights that contribute to business growth.