Jennifer Lin
About Jennifer Lin
Jennifer Lin is a Brand Manager at Ziploc and currently works in marketing roles at Microsoft and The Hershey Company. She has extensive experience in marketing and brand management across various industries, including positions at GoDaddy, LinkedIn, and Intuit.
Current Title and Roles
Jennifer Lin holds the position of Brand Manager at Ziploc and also works in marketing for Hershey's Kisses. Lin is currently employed at Microsoft as part of the Microsoft 365 Consumer Marketing team. Her multifaceted roles reflect her versatility and expertise in various aspects of brand management and marketing.
Professional Experience at GoDaddy
Jennifer Lin has an extensive background at GoDaddy, where she served in multiple key roles. She was the Head of Marketing for Mobile Apps from 2021 to 2022 and the Senior Director of Marketing for Small Business from 2019 to 2021. Prior to these roles, she was the Director of Marketing for Voice & Messaging from 2018 to 2019. Over these years, Lin contributed significantly to GoDaddy's marketing strategies, focusing on mobile expansion, small business growth, and enhancing communication solutions.
Experience at LinkedIn
Lin worked at LinkedIn as a Senior Product Marketing Manager. She managed LinkedIn Premium from 2014 to 2017 and then Premium Career from 2017 to 2018. During her tenure, she was involved in driving the marketing efforts for LinkedIn's premium services, focusing on product positioning and user acquisition strategies. Her role played a crucial part in expanding LinkedIn's premium subscriber base.
Academic Background
Jennifer Lin earned her Master of Business Administration (MBA) from Northwestern University's Kellogg School of Management. She also holds a Bachelor of Science (BS) from the University of California, Berkeley. Additionally, she has academic experience from UADE. Lin's educational background has provided a strong foundation for her professional achievements in marketing and brand management.
Specializations and Expertise
Jennifer Lin specializes in various areas including Customer Acquisition, Mobile Growth, Integrated Marketing Planning, P&L Management, Performance Marketing, Go-to-Market Strategy, Lifecycle and Retention Marketing, Content Strategy, Brand Management, Ideation, and Innovation. She has delivered aggressive growth for leading consumer and B2B brands through a balance of data-driven analytical rigor and creative problem-solving.