Joana Bailão

Joana Bailão

Senior Associate, Customer Marketing @ SC Johnson

About Joana Bailão

Joana Bailão is a Senior Associate in Customer Marketing at SC Johnson in Racine, Wisconsin, with a background in trade marketing and merchandising for companies like Nestlé, LVMH, and GSK.

Current Position at SC Johnson

Joana Bailão is a Senior Associate in Customer Marketing at SC Johnson, based in Racine, Wisconsin, United States. She has held this position since December 2017, accumulating nearly six years of experience in this role. Her responsibilities include developing and implementing customer marketing strategies to enhance brand presence and market share.

Professional Experience at Nestlé

Before joining SC Johnson, Joana Bailão worked at Nestlé from 2014 to 2017. She was involved in trade marketing for infant nutrition brands including Cerelac, Nan, Naturnes, and Yogolino. Her tenure at Nestlé, which was based in Vevey, Vaud, Switzerland, allowed her to gain substantial experience in the food industry, particularly in child nutrition.

Role at LVMH in Paris

In 2013, Joana Bailão worked as a Trade Marketing and Merchandising Assistant at LVMH in Paris, Île-de-France, France. Her five-month stint at the luxury goods conglomerate provided her with valuable experience in trade marketing and merchandising within the high-end product sector.

Early Career at GSK

Joana Bailão started her career as a Marketing Trainee at GSK from 2012 to 2013, where she worked on pharmaceutical brands like Aquafresh and Zovirax. This role, based in Hayes, Hillingdon, United Kingdom, gave her foundational marketing experience in the healthcare industry.

Educational Background

Joana Bailão holds a Master's degree in Marketing from 2012. She also studied Management at a university from 2006 to 2010, earning her Bachelor's degree. Additionally, she attended the Universidad De Oviedo from 2008 to 2009. She had short-term academic stint at Universidade Federal De Santa Catarina in 2011.

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