John Ertl
About John Ertl
John Ertl is the Global eCommerce Manager for Consumer Insights & Analytics at SC Johnson, with a background in marketing and strategic management from Purdue University.
Current Role at SC Johnson
John Ertl currently holds the position of Global eCommerce Manager, Consumer Insights & Analytics at SC Johnson. In this role, he is responsible for overseeing the development and implementation of eCommerce strategies based on consumer insights and analytics. His contributions focus on enhancing SC Johnson's understanding of online sales drivers, identifying category insights, and guiding omnichannel marketing plans.
Previous Positions at SC Johnson
Before becoming the Global eCommerce Manager, Consumer Insights & Analytics, John Ertl served as Sr. Associate, NA Marketing Commercialization, New Growth Initiatives, where he worked for 3 months in 2015. He also worked as Senior Associate Analyst from 2013 to 2015 for 2 years. These roles involved developing strategies to support marketing and commercialization efforts in North America as well as conducting in-depth market analysis.
Educational Background
John Ertl studied at Purdue University, where he focused on Marketing and Strategic Management and achieved a degree in Business Management. His education provided a solid foundation in developing and managing business strategies, which has been instrumental in his career focusing on consumer insights and analytics.
eCommerce Analytic Capabilities
John Ertl has been instrumental in launching new eCommerce analytic capabilities at SC Johnson. These capabilities are designed to deepen the understanding of online sales drivers and identify insights into different product categories. This work supports the company's global eCommerce strategies and guides omnichannel marketing plans to ensure effectiveness across various online retail platforms.
Strategic Development Team at SC Johnson
As part of SC Johnson's strategic development team, John Ertl focuses on building robust insight and analytic capabilities. His efforts are aimed at ensuring the company can successfully compete in the global eCommerce marketplace. This involves leveraging data and analytics to inform strategic decisions and optimize the performance of SC Johnson's product portfolio online.