Jonathan Pietra
About Jonathan Pietra
Jonathan Pietra is the Head of Sales & Marketing at SC Johnson in Israel, with over 15 years of experience in the retail and consumer goods industries.
Current Role at SC Johnson
Jonathan Pietra currently holds the role of Head of Sales & Marketing at SC Johnson in Israel. He started this role in January 2019. With over 15 years of experience in managing B2C and B2B operations in the retail and consumer goods sectors, Jonathan brings a wealth of expertise to the position.
Previous Position at Tornado Consumer Goods Ltd.
Before joining SC Johnson, Jonathan Pietra served as the Marketing Director at Tornado Consumer Goods Ltd. from 2017 to 2019. During his tenure, he led the Tornado air conditioning brand to win the Superbrands recognition for the first time ever, marking a significant achievement for the company.
Experience at Unilever
Jonathan Pietra worked at Unilever as a Marketing Category Manager from 2013 to 2016. During his three-year tenure, he was responsible for managing various marketing initiatives and played a crucial role in introducing Tony&Guy, the first professional hair brand, to the Israeli retail market.
Roles at Nestlé and The Coca-Cola Company
Jonathan Pietra has held significant roles at both Nestlé and The Coca-Cola Company. From 2010 to 2013, he was a Senior Brand Manager at Nestlé, where he launched Nestle’s Yeast Flour in 2012, leading to a 50% increase in sales for the baking aids category. Earlier, from 2007 to 2010, he worked as a Marketing Analyst & Assistant Brand Manager at The Coca-Cola Company.
Educational Background
Jonathan Pietra holds an MBA in Innovation & Entrepreneurship from Tel Aviv University, which he achieved from 2010 to 2012. He also holds a BA in Sociology and Anthropology from the same institution, earned from 2005 to 2008. His strong educational background has provided a solid foundation for his career in marketing and sales.