Jordan Howell, MBA
About Jordan Howell, MBA
Jordan Howell, MBA, is the Global Marketing Director at SC Johnson in Racine, WI, with extensive experience in brand management, innovation, and strategy across multiple continents.
Current Role and Responsibilities
Jordan Howell currently holds the position of Global Marketing Director at SC Johnson, based in Racine, WI. In this role, Howell is responsible for overseeing the global marketing strategies for leading brands such as Glade and Ziploc. Howell's work involves coordinating marketing efforts across multiple regions, ensuring brand consistency, and driving market growth through strategic initiatives.
Previous Experience in Global Brand Management
Before becoming the Global Marketing Director, Jordan Howell served in various capacities at SC Johnson, including Senior Global Brand Manager, Equity and Strategy, and Global Brand Manager, Innovation and Equity. From 2017 to 2022, Howell played a crucial role in managing brand equity and strategy, and led innovation projects for SC Johnson's product lines. This period saw Howell significantly contribute to the growth and adaptation of SC Johnson's global brands.
Product Management Career at ArtSkills and Crayola
Jordan Howell's experience in product management includes roles at both ArtSkills and Crayola. At ArtSkills, Howell was the Sr. Product Manager, Innovation, where the focus was on developing innovative product ideas between 2016 and 2017 in Bethlehem, PA. Prior to that, Howell worked at Crayola as Product Manager and Associate Product Manager from 2013 to 2016, leading product strategies and contributing to the development of Crayola's product lines.
Internships and Early Career
Jordan Howell's early career includes internships and roles that provided a strong foundation in marketing and business development. Notably, Howell worked as a Strategic Marketing Intern at Xerox in Rochester, NY, and a Business Development Intern at Obelis s.a. in Brussels, Belgium. These roles helped Howell gain valuable experience in international business and strategic marketing, which have been instrumental in his career progression.
Educational Background and Specializations
Jordan Howell holds an MBA from the University of Rochester - Simon Business School, with a focus on Marketing, Competitive and Organizational Strategy. Howell also earned a BA in Business Administration from Utah State University's Jon M. Huntsman School of Business. Additionally, Howell completed a study abroad program at Thammasat University in Bangkok, focusing on Economics. These educational experiences have equipped Howell with a comprehensive understanding of global marketing and business strategy.