Julie Hertel
About Julie Hertel
Julie Hertel is a Consumer Insights and Business Analytics professional at SC Johnson in Racine, WI, with extensive experience in qualitative and quantitative research methodologies.
Title
Julie Hertel currently holds the position of Consumer Insights and Business Analytics at SC Johnson in Racine, WI. She previously worked as an Associate Manager, Category & Trade Solutions at SC Johnson from 2019 to 2021 in Chicago, IL.
Experience in Consumer Insights
Julie Hertel has extensive experience in consumer insights, having worked at MillerCoors in multiple capacities including Associate Insights Manager - Brand Insights, Behavioral Insights, and Consumer Tracking. During her tenure from 2014 to 2018 in Chicago, IL, she was instrumental in managing vendor relationships and ensuring high-quality research outputs. She is known for translating complex data into compelling narratives and has a proven track record of identifying disruptive insights for consumer products.
Background in Quality Assurance
Before focusing on consumer insights, Julie Hertel worked in quality assurance roles at Nestlé USA and Roll Coater Inc. She held positions such as Quality Assurance Manager and Compliance Champion, accumulating experience from 2005 to 2012 in Franklin Park, IL. Additionally, she worked as a Supplier Quality Specialist at MillerCoors from 2012 to 2014.
Education and Expertise
Julie Hertel earned a Master of Business Administration (M.B.A.) from The University of Chicago Booth School of Business, specializing in Marketing Management, Analytics, Econometrics, and Statistics. She also holds a Bachelor of Science (B.S.) in Chemical Engineering from Purdue University. Her academic background supports her expertise in both qualitative and quantitative research methodologies, allowing her to uncover deep consumer insights effectively.
Achievements in Category Management
Julie Hertel has played a key role in developing and implementing category management strategies that have driven significant growth for national brands. Her expertise in syndicated data analysis has enabled her to provide actionable insights for category management. She excels in leading cross-functional teams to execute research projects addressing critical business questions, translating complex data into actionable business decisions.