Khanh Phuong Hoang Nguyen
About Khanh Phuong Hoang Nguyen
Khanh Phuong Hoang Nguyen is the Senior Customer Marketing Associate and Vietnam Lead at SC Johnson in Ho Chi Minh City, Vietnam.
Current Role at SC Johnson
Khanh Phuong Hoang Nguyen currently holds the position of Senior Customer Marketing Associate, Vietnam Lead at SC Johnson, located in Ho Chi Minh City, Vietnam. In this role, she leads the planning and management of customer marketing budget spending across all product categories. Her responsibilities include overseeing marketing strategies in both Modern Trade and General Trade channels. She has also developed efficient processes for below-the-line marketing activities in Vietnam.
Previous Experience at Imperial Tobacco
Khanh Phuong worked at Imperial Tobacco Vietnam from 2018 to 2020, initially as an Executive and later acting as the Assistant Trade Marketing Manager. During her tenure, she focused on planning and managing trade activities in General Trade (GT) to support company targets with efficient Advertising & Promotion (A&P) spending. Additionally, she developed new benchmarks for the marketing department.
Roles at Sony Electronics and Zalora Vietnam
Before joining Imperial Tobacco, Khanh Phuong served as Product Marketing Executive at Sony Electronics for 10 months in 2018, specializing in the Projector and Professional Display product category. Prior to that, she was the Campaign Management Executive at Zalora Vietnam - Central Group from 2015 to 2016, managing campaigns for male, kid fashion, and outlet stores. She also handled the planning, delegating, and control of daily, weekly, and monthly campaigns while presenting and analyzing marketing data and training new members.
Educational Background
Khanh Phuong Hoang Nguyen earned her Master of Business Administration (M.B.A.) in International Business and Marketing from ISC Paris in 2017. She holds a Bachelor's degree in Banking, Corporate Finance, and Securities Law from FPT University, completed in 2014. She also attended Nguyen Cong Tru High School from 2007 to 2010.
Early Career and Internships
Earlier in her career, Khanh Phuong was a Marketing Executive at Bridgestone from 2014 to 2015 and a Sales and Marketing Intern at Holcim for six months in 2013. Both roles were based in Ho Chi Minh City, Vietnam, where she gained foundational experience in sales and marketing functions.