Liliana Pérez
About Liliana Pérez
Liliana Pérez is the Market Demand Planner Andean at SC Johnson in Bogotá, Colombia, with over 11 years of experience in the pharmaceutical and consumer goods industries.
Professional Role at SC Johnson
Liliana Pérez is currently serving as the Market Demand Planner Andean at SC Johnson, located in Bogotá, Distrito Capital, Colombia. In this role, she is responsible for leading the Andean S&OP process, ensuring high assertiveness through sellout analysis, days of inventory on hand (DOH), share of market, new products, commercial actions, and price adjustments. Her expertise includes aligning forecasts by SKU using sellout data, maintaining MAPE and BIAS 123 KPIs successfully for the past 8 months.
Experience in Business Intelligence
Prior to her current role, Liliana Pérez worked at SC Johnson as a Business Intelligence professional from 2015 to 2019, accumulating four years of experience in this area in Bogotá. In 2015, she also worked for seven months in the pharmaceutical multinational (consumer sector) in Bogota, Colombia, as a Business Intelligence specialist. Her career at Pfizer included various positions such as Assistant Manager Channel Supermarkets, Senior Analyst for Consumer Health Care, Purchase Analyst, and Prevenar Marketing Assistant, showcasing her strong background in analytics and strategic planning.
Educational Background
Liliana Pérez has a robust educational background that spans several prestigious institutions. She earned a Master's degree in Coaching and Personal Leadership from Universitat de Barcelona between 2018 and 2019. She completed an ESL Program in 2014 at the University of Massachusetts Boston. From 2013 to 2014, she specialized in Strategic Marketing Management, earning an Especialista en Gerencia de Mercadeo Estratégico from Universidad Externado de Colombia. Additionally, she holds a Bachelor's degree in Business/Managerial Economics from Politécnico Grancolombiano, completed from 2006 to 2010.
Professional Achievements and Skills
Liliana Pérez has over 11 years of experience in the pharmaceutical industry and consumer goods sector, specializing in sales and marketing. She is currently working on a project aimed at mapping commercial activities and tracking results for the Latam region. She is known for her excellent analytical and strategic skills, leadership ability, and strong teamwork and goal orientation. Her commitment to continuous learning, planning, and organization is evident in her professional journey.
Role in Forecasting and Market Planning
In her current role at SC Johnson, Liliana Pérez has successfully aligned the forecast by SKU using sellout data, maintaining MAPE and BIAS 123 KPIs in line for the past 8 months. She is responsible for overseeing the forecasting process, ensuring accuracy and alignment with market demands. Her role involves leading the Andean S&OP process, which includes sellout analysis, inventory management, market share analysis, and pricing strategies, all of which contribute to her overall effectiveness in market demand planning.