Lindy Smith
About Lindy Smith
Lindy Smith is an Associate Brand Manager at SC Johnson, currently overseeing the Scrubbing Bubbles brand. She has over a decade of experience at SC Johnson and holds a Bachelor of Business Administration from Wilfrid Laurier University.
Current Role at SC Johnson
Lindy Smith is currently serving as the Associate Brand Manager for Scrubbing Bubbles at SC Johnson. In this capacity, Lindy is responsible for overseeing brand strategies, product development, and marketing initiatives geared towards maintaining and enhancing the market position of the Scrubbing Bubbles brand. Her role involves cross-functional collaboration, stakeholder management, and ensuring alignment with the company's overall business objectives.
Previous Experience at SC Johnson
Lindy Smith has been employed at SC Johnson for over a decade. Prior to her current role, she served as Assistant Brand Manager for Glade from 2011 to 2013. During her tenure as Assistant Brand Manager, she was involved in the planning and execution of brand campaigns, as well as the development of marketing strategies aimed at boosting brand loyalty and market share.
Educational Background in Marketing
Lindy Smith graduated from Wilfrid Laurier University, where she earned a Bachelor of Business Administration with a co-op option and a minor in Economics. Her studies focused on marketing, equipping her with a solid foundation in business principles, strategic planning, and market analysis. The co-op program provided her with practical experience, allowing her to develop her skills in real-world settings.
Previous Work Experience
Lindy Smith has held various roles in marketing and administrative capacities prior to her long-term career at SC Johnson. She worked as a Marketing Assistant Lead Generation Co-Op at Desire2Learn in 2010, a Field Marketing Co-Op at Sybase in 2009, and a Marketing Assistant at Bay Communications & Marketing Inc. in the same year. Additionally, she gained early experience as a Records Division Summer Student at County of Brant Administration Office in 2007.
Skills and Expertise
Lindy Smith possesses advanced skills in marketing automation tools such as Eloqua. She is also proficient in Microsoft Access and Publisher. Her extensive experience in lead generation and e-marketing, combined with her strong time-management and organizational skills, make her a valuable asset to any marketing team. Her capabilities enable her to effectively manage complex marketing projects and drive successful outcomes.