Lourdes De La Cruz
About Lourdes De La Cruz
Lourdes De La Cruz is a Senior Brand Associate Northern Cluster at SC Johnson, with prior experience at Nestlé and Nestlé Purina North America.
Current Role at SC Johnson
Lourdes De La Cruz currently holds the position of Senior Brand Associate Northern Cluster at SC Johnson. She started working in this role in October 2018. In this position, she is responsible for managing and implementing brand strategies for the company's northern cluster, ensuring alignment with overall corporate objectives.
Previous Experience at Nestlé Purina
Before joining SC Johnson, Lourdes De La Cruz worked as a Brand Specialist at Nestlé Purina North America. She held this role from 2017 to 2018 for one year. During her tenure, she was involved in brand management and contributed to various marketing initiatives aimed at enhancing brand visibility and market share.
Marketing Internship at Nestlé
Lourdes De La Cruz began her professional career with a marketing internship at Nestlé in Vevey, Vaud, Switzerland. She served as a Marketing Intern in the Cafés and Beverages division from 2015 to 2017. During this two-year period, she gained valuable experience in marketing, focusing on the promotion and sales of beverages and café products.
Education at Tecnológico de Monterrey
Lourdes De La Cruz completed her undergraduate studies at Tecnológico de Monterrey, where she studied from 2012 to 2016. This four-year program provided her with the foundational knowledge and skills necessary for her subsequent roles in brand management and marketing.