Lydia Thomas
About Lydia Thomas
Lydia Thomas is the Director of Category and Shopper Insights at SC Johnson in Brantford, Ontario, Canada.
Current Position at SC Johnson
Lydia Thomas currently holds the title of Director, Category and Shopper Insights at SC Johnson. Based in Brantford, Ontario, Canada, she has been with the company since March 2010. Over her tenure, she has brought over a decade of expertise in the field, leading initiatives that include the implementation of advanced research techniques and managing a team of up to 10 leaders in category and shopper insights.
Previous Roles at Unilever
Lydia Thomas has a diverse background in various leadership roles within Unilever. She served as a Customer Team Lead from 2005 to 2007, as a Category Management Team Leader from 2002 to 2005, and as a Business Development Manager firstly in Toronto from 2000 to 2002 and then in Burlington from 1999 to 2000. In addition, she worked as a Brand Manager from 1997 to 1999. These roles were all based in Ontario, Canada, and reflect her broad experience in marketing, customer relations, category management, and business development.
Education Background
Lydia Thomas studied Economics at Wilfrid Laurier University, where she earned a Bachelor of Arts (BA) degree. This academic background provided her with a solid foundation in economic theories and principles, which she has effectively applied throughout her professional career in marketing and category insights.
Expertise in Consumer Insights
Lydia Thomas has led several innovative initiatives aimed at uncovering new consumer insights. These include the implementation of neuro tracking and eyetracking research techniques. She also developed shopper intercepts and online active shopper portals to identify white space opportunities. This expertise in advanced research methodologies has been crucial in developing actionable insights and strategic plans for various market segments.
Management and Analytical Skills
Throughout her career, Lydia Thomas has managed extensive research budgets and led large teams, demonstrating strong leadership and financial acumen. She has utilized tools like Nielsen data to track and analyze past purchase trends, identifying growth opportunities. Her ability to manage resources and derive insights from data has established her as a key leader in the category and shopper insights field.