Mafalda Campanha
About Mafalda Campanha
Mafalda Campanha is a Senior Key Account Manager at SC Johnson Spain, specializing in modern trade with extensive experience in trade marketing and key account management.
Current Role at SC Johnson Spain
Mafalda Campanha currently holds the position of Senior Key Account Manager for Modern Trade at SC Johnson Spain, based in Madrid e Região. Her role involves extensive management of key accounts within the modern trade sector. This position leverages her experience and expertise in trade marketing and account management, ensuring the effective placement and promotion of SC Johnson products in the market.
Previous Experience at SC Johnson
Prior to her current role, Mafalda worked in several capacities at SC Johnson Spain. From 2020 to 2021, she served as Senior Key Account Manager for Wholesalers. Before that, she was the Senior Category & Trade Marketing Manager from 2019 to 2020, and Category & Trade Marketing Manager from 2017 to 2019. These roles involved responsibilities in managing trade marketing activities and optimizing category performance, showcasing her in-depth understanding of market dynamics and consumer behavior.
Roles at DanCake Portugal
Mafalda Campanha also gained significant experience at DanCake (Portugal), SA. She worked as a Field Sales Manager from 2016 to 2017 and as a Key Account Manager for Modern Trade from 2014 to 2017. Her responsibilities included managing sales operations and key accounts, focusing on ensuring the distribution and visibility of DanCake products in the retail sector.
Early Career and Marketing Background
Mafalda's career started in marketing. She worked as a Marketing and Communication Specialist at Renault Portugal from 2011 to 2013, after beginning her tenure there as a Marketing Trainee. Her early career includes a summer internship in trade marketing at Reckitt Benckiser in 2010. These roles built a strong foundation in marketing principles and communication strategies, which have been crucial in her subsequent positions.
Diverse Industry Experience
Over her career, Mafalda has worked across various industries and roles. She participated in a Route to Consumer Project focusing on the On Trade segment at Diageo in 2014. As a Junior Key Account Manager at Omega Pharma, A Perrigo Company from 2013 to 2014, she managed accounts and trade relationships. This diverse experience across sectors such as pharmaceuticals, automotive, and FMCG has equipped Mafalda with a robust set of skills and a comprehensive understanding of market strategies and account management.