Marcelo Rocha
About Marcelo Rocha
Marcelo Rocha is a Coordenador de merchandising visual at Coordenador De Merchandising in Rio de Janeiro, Brazil, with a background in marketing from Universidade Estácio de Sá.
Title
Marcelo Rocha holds the position of Coordenador de merchandising visual.
Current Role and Responsibilities
Marcelo Rocha is currently employed as a Coordenador de merchandising visual at Coordenador De Merchandising in Rio de Janeiro and the surrounding region. He coordinates merchandising visual efforts and focuses on implementing business plans and marketing actions. His role involves conducting field visits to provide guidance to sales promoters, setting up additional display points, and training sales promoters to adopt a sales-oriented perspective. He aims to reduce service costs through intelligent routing and actively seeks business opportunities to accelerate demand and enhance product sell-in and sell-out in stores.
Previous Experience
Prior to his current role, Marcelo Rocha worked at PharmaNutri as a Supervisor de Merchandising from 2014 to 2015 in the Região Metropolitana, Rio de Janeiro. During his tenure, he was responsible for supervising merchandising activities and contributing to the company’s business goals.
Education and Expertise
Marcelo Rocha studied Marketing at Universidade Estácio de Sá, where he achieved his Politécnico degree from 2014 to 2017. His educational background in marketing provides a solid foundation for his current role in visual merchandising coordination.
Professional Skills and Focus Areas
Marcelo Rocha specializes in optimizing sales routes and ensuring alignment of business expectations with sales promoters. He focuses on providing continuous feedback for the ongoing improvement of sales promoters, identifying business opportunities, and training sales promoters to enhance demand and product exposure. His work aims to improve operational efficiency and maximize product visibility at points of sale.