Maria Claudia Coelho
About Maria Claudia Coelho
Maria Claudia Coelho is a Senior Associate Brand Manager at SC Johnson, specializing in US Air Care (Glade) in Chicago, Illinois.
Current Role at SC Johnson
Maria Claudia Coelho currently holds the position of Senior Associate Brand Manager for the US Air Care category, specifically managing the Glade brand at SC Johnson. She operates out of Chicago, Illinois, where she is responsible for overseeing brand strategies and performance. In this role, Maria has led the launch of a new Glade product line that has significantly increased the market share in the air care category. She also developed and implemented a data-driven marketing strategy that resulted in a 15% increase in sales for Glade products.
Previous Positions at SC Johnson
Prior to her current role, Maria Claudia Coelho worked at SC Johnson as an Associate Brand Manager for Global Home Storage (Ziploc) from 2019 to 2021 in the Greater Milwaukee Area. During her tenure, she handled global brand initiatives for Ziploc. Before this, in 2018, she was a Global Marketing Intern for Mrs. Meyer’s at SC Johnson, where she gained valuable experience in global marketing strategies.
Educational Background
Maria Claudia Coelho earned her MBA from Cornell Johnson Graduate School of Management, where she studied from 2017 to 2019. In her earlier academic pursuits, she obtained a Bachelor of Arts in Advertising and Marketing from the Escola Superior de Propaganda e Marketing, completing her degree between 2009 and 2012. Her academic background has provided her with a strong foundation in both business and marketing strategies.
Previous Industry Experience
Before joining SC Johnson, Maria Claudia Coelho gained significant experience in the marketing and product management sectors. She worked at Lojas Riachuelo S/A as a Product Manager/Buyer from 2015 to 2017 and as a Product Manager Trainee from 2014 to 2015. Maria also has experience in the luxury goods market, having worked at LVMH - Parfums Givenchy as a Senior Marketing Analyst from 2012 to 2013, a Marketing Assistant from 2011 to 2012, and a Marketing Intern from 2010 to 2011.
Professional Achievements
Maria Claudia Coelho has received several accolades for her work in brand management. She was awarded the SC Johnson Excellence Award for her outstanding performance in 2022. She also contributed to the field by authoring a white paper on the impact of scent marketing on consumer purchasing behavior, published in a leading industry journal. Additionally, Maria participated as a guest speaker at the 2022 Brand Innovators Summit, where she shared insights on consumer behavior in the air care market. She actively mentors junior brand managers at SC Johnson, guiding them on career development and marketing strategies.