Mariana Marcano Arteaga
About Mariana Marcano Arteaga
Mariana Marcano Arteaga is an Associate Manager in Marketing Commercialization at SC Johnson, specializing in Lysoform and lifestyle brands. She has extensive experience in marketing roles across various companies, including SC Johnson, SPORTS CAPITAL, and Mondelez International.
Current Role at SC Johnson
Mariana Marcano Arteaga is currently serving as the Associate Manager of Marketing Commercialization for Lysoform and Lifestyle Brands at SC Johnson. In this role, she is responsible for leading product launches, executing digital marketing campaigns, and managing cross-functional teams. Her initiatives have played a significant role in increasing brand engagement and consumer loyalty for SC Johnson's lifestyle brands.
Previous Positions at SC Johnson
Before her current role, Mariana worked as the Associate Manager of Marketing Commercialization for Mr. Muscle & Lysoform Cleaners at SC Johnson from 2019 to 2020 in Buenos Aires, Argentina. During this period, she led rebranding efforts for the Mr. Muscle and Lysoform product lines, improving their market presence and consumer perception.
Marketing Experience at SPORTS CAPITAL
From 2018 to 2019, Mariana served as the Marketing Manager at SPORTS CAPITAL in Greater Buenos Aires, Argentina for seven months. This role involved the development and implementation of marketing strategies aimed at enhancing the company's brand image and increasing market share.
Consulting and Freelance Work
Mariana also has experience as a Freelance Marketing Consultant, a position she held from 2017 to 2018 for seven months. During her time as a consultant, she offered her expertise in marketing strategy, helping various clients improve their brand positioning and market approaches.
Educational Background
Mariana holds several academic qualifications. She studied Digital Marketing and achieved a certification from IESA between 2017 and 2018. She also studied Marketing at Universidad Metropolitana, obtaining a specialization in Integrated Communications Management from 2009 to 2011. Additionally, she earned a Lic. in Comunicación Social from Universidad Santa María between 2002 and 2007.