Mohamed Riad
About Mohamed Riad
Mohamed Riad is the Marketing Manager for Aircare (Glade) at SC Johnson, overseeing operations across the MENAPT region from Dubai, UAE.
Current Role at SC Johnson
Mohamed Riad currently serves as the Marketing Manager for Aircare (Glade) at SC Johnson in the MENAPT region. He has held this position since June 2017 and is based in Istanbul. His responsibilities include managing marketing operations across 25 markets in the Middle East, North Africa, Pakistan, and Turkey.
Previous Role at SC Johnson
Before his current role, Mohamed Riad worked at SC Johnson as the Senior Brand Manager for MENAP (Middle East, North Africa, and Pakistan) from 2014 to 2017. During his tenure, he was based in Egypt and was responsible for leading brand strategies and initiatives.
Experience at Procter & Gamble
Mohamed Riad has substantial experience with Procter & Gamble, where he held multiple key positions. He served as the Brand Operation Integration Manager - Hair Care from 2013 to 2014 in Cairo. Additionally, he was the Marketing Brand Operations Manager for Fabric & Homecare Near East from 2007 to 2011 and the Marketing Purchases Coordinator for the Near East from 2007 to 2009. Currently, he holds the position of Trial and Direct Marketing Manager for the Near East region.
Education Background
Mohamed Riad attended Modern Science and Arts University, where he studied Computer Science and achieved a GPA of 2.9. He completed his studies there between 2002 and 2006. He also attended B.B.C. International Schools during his earlier education.
Marketing Operations in MENAPT Region
In his current role at SC Johnson, Mohamed Riad oversees marketing activities for the Glade brand across 25 markets in the MENAPT region, which includes the Middle East, North Africa, Pakistan, and Turkey. His base of operations is Istanbul, where he coordinates and executes marketing strategies to enhance brand visibility and market penetration.