Natalia Wills
About Natalia Wills
Natalia Wills is the E-commerce Media Strategy Manager Northern Cluster at SC Johnson in Bogotá, Colombia, with extensive experience in marketing and brand management across various companies.
Company
Natalia Wills is currently employed at SC Johnson, where she holds the position of E-commerce Media Strategy Manager for the Northern Cluster. She is based in Bogotá, Distrito Capital, Colombia, and operates in a hybrid work environment.
Title
Natalia Wills serves as the E-commerce Media Strategy Manager Northern Cluster at SC Johnson. In this role, she is responsible for implementing comprehensive e-commerce strategies to accelerate sales growth across various countries.
Previous Roles at SC Johnson
Before her current role, Natalia held multiple positions at SC Johnson. From 2021 to 2023, she was the Global Marketing Manager for Lifestyle Brands in LATAM, where she managed marketing strategies across the region. From 2018 to 2021, she served as the Regional Brand Manager for Lifestyle Brands in the Northern Cluster.
Experience at Apple
Natalia worked at Apple as the Channel Manager for iPhone from 2014 to 2016, based in Bogotá. In this role, she was responsible for managing the distribution channels and ensuring the iPhone's market presence.
Roles at Unilever
Natalia's career at Unilever included multiple positions. From 2011 to 2013, she was a Junior Brand Manager for Deodorants, managing Dove, Dove Men, and Rexona Sachet. Prior to this, from 2010 to 2011, she was a Category Management Analyst for Personal Care. She also served as an Intern in Customer Marketing for Deodorants in 2009.
Education and Expertise
Natalia Wills has a solid educational background, having studied Marketing at the Kellogg School of Management, Northwestern University, where she achieved a diploma in Digital Marketing. She also holds a degree in Business Administration and Management from Universidad de Los Andes, where she studied from 2005 to 2010.
Skills and Achievements
Natalia has demonstrated extensive experience in coordinating product launches and creating tailored innovation plans for FMCG brands. She is proficient in leveraging consumer insights and data analysis to identify market trends and opportunities for brand growth. Her strong background in digital marketing and e-commerce focuses on maximizing brand reach and performance, with a documented success in implementing strategies that significantly accelerated sales growth across various countries in Latin America.